redken frizz dismiss
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.83avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.81–$46.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$878K$878K/yr · 362K searches
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,142.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken frizz dismiss is a $878K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken frizz dismiss market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $715K–$953K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 1.3%
- Avg brand age
- 88 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Redken65%
- Briogeo16%
- L'Oreal Paris15%
- Joico4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Top redken frizz dismiss search terms
- redken frizz dismiss109K/yr
- briogeo farewell frizz43K/yr
- heat protectant cream30K/yr
- loreal elvive total repair 524K/yr
- redken frizz16K/yr
- redken anti frizz15K/yr
- frizz dismiss redken9K/yr
- redken frizz dismiss cream11K/yr
- redken frizz dismiss rebel tame12K/yr
- loreal total repair 514K/yr
Top redken frizz dismiss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream For Frizzy Hair - Protects Hair Against Frizz 8 Oz
Redken$32.444.6★5,812 rev
Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free
Redken$35.504.6★3,453 rev
Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 2 oz
Briogeo$11.364.4★2,623 rev
LOreal Paris Elvive Total Repair 5 Protein Recharge Leave In Conditioner Treatment and Heat Protectant 5.1 Ounce
L'Oreal Paris$7.814.6★14,295 rev
Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 4 oz
Briogeo$22.854.4★2,623 rev
Newest
by launch dateBriogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crme | Silicone-Free Styling Cream for Frizz Control Smoothness & Shine | Protects Up to 450F | Vegan & Cruelty-Free | 2 oz
Briogeo$11.362,623 rev
Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray | Lightweight Detangler & Frizz Control with Rosehip Argan & Coconut Oils | Silicone-Free | Vegan & Cruelty-Free | 1.75 oz
Briogeo$11.434,473 rev
Redken Frizz Dismiss Mask Intense Smoothing Treatment For Unruly Hair - Ultra Hydrating Smoothing Hair Mask Hydrates Smooths and Tames Frizz
Redken$34.73586 rev
Redken Frizz Dismiss Shampoo | Sulfate Free Shampoo For Frizzy Hair | Gently Cleanses Smooths and Adds Shine | Weightless Long-Lasting Frizz Control | Humidity Protection | Anti Frizz
Redken$26.026,595 rev
Redken Frizz Dismiss Conditioner | Sulfate Free Conditioner For Frizzy Hair | Moisturizes and Smooths | Provides Soft Silky Hair | Long-Lasting Frizz Control | Humidity Protection | Anti Frizz
Redken$25.936,747 rev
Trending
90-day click momentum
Redken Sulfate Free Frizz Dismiss Shampoo For Frizzy Hair - Smooths & Manages Frizz
Redken$46.464.5★
Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz
Redken$45.834.5★
Briogeo Farewell Frizz Rosarco Milk Leave-In Conditioning Spray | Lightweight Detangler & Frizz Control with Rosehip Argan & Coconut Oils | Silicone-Free | Vegan & Cruelty-Free | 1.75 oz
Briogeo$11.434.4★
Redken Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream For Frizzy Hair - Protects Hair Against Frizz 8 Oz
Redken$32.444.6★
Redken Frizz Dismiss Instant Deflate Oil-In-Serum For Frizzy Hair - Enhances Smoothness and Shine With Babassu Oil Sulfate-Free
Redken$35.504.6★
What buyers say about redken frizz dismiss
What buyers praise and complain about, mined from review topics.What buyers love
“Leaves hair soft”
“clean smelling”
“Excellent product”
“It works great on my thick curly hair”
“Good for price”
“It helps reduce dryness”
“helps to style my hair”
“Works great on hair”
“This gave my hair so much life back”
“Lasts a long time”
What buyers complain about
“Very bad smell”
“Dried my hair”
“And it left my hair weird”
“Feels greasy”
“Overpriced”
“The pump doesn't work”
“-and it appears that this product was used”
“Its not recommended for curly and thick hair”
“tangle-prone hair for about a week--and then it stopped working for me”
“Itchy scalp after use”
Top return reasons
Common questions
- Is redken frizz dismiss profitable to sell on Amazon United States?
- The niche generates $878K/yr across 16 tracked products. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the redken frizz dismiss niche?
- 4 brands and 40 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken frizz dismiss?
- Top complaints mined from reviews: Smell, Moist/Dry, Hair Related. The return rate is 0.8%.
- When does demand for redken frizz dismiss peak?
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the redken frizz dismiss niche?
- Listings span $7.81–$46.46; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 7,142 reviews — the moat a new listing must climb.