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Redken Frizz Dismiss

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Redken Frizz Dismiss is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$878K/yr362K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
65%top-5 click share · 4 brands · 40 sellers

Flapen Score

Redken Frizz Dismiss against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Frizz Dismiss is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Frizz Dismiss market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Frizz Dismiss 362K times last year and spent an estimated $878K. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $878K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
10.2%
Market size, estimated
$878Ka year
Peak month
June1.7× the quietest month
Top search term
redken frizz dismiss109K searches a year

02 · Price

A sale here is worth $23.83.

Listings sell for $23.83 on average, from $7.81 to $46.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $23.83 that is $36K to $48K a year per listing.

Average price
$23.83inside the $15 to $100 sweet spot
Price range
$7.81–$46.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$36K–$48K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #136 within Creams & Lotions. It carries 7,142 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#136in Creams & Lotions
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,142per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Redken Frizz Dismiss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 216%
  • Brand 315%
  • Brand 44%

Demand

Redken Frizz Dismiss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Redken Frizz Dismiss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken frizz dismiss109K/yr
  • briogeo farewell frizz43K/yr
  • heat protectant cream30K/yr
  • loreal elvive total repair 524K/yr
  • redken frizz16K/yr
  • redken anti frizz15K/yr
  • frizz dismiss redken9K/yr
  • redken frizz dismiss cream11K/yr
  • redken frizz dismiss rebel tame12K/yr
  • loreal total repair 514K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Frizz Dismiss

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Smell”
0.8%of orders come back
“Very bad smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Redken Frizz Dismiss questions

Answered from the same tracked data.