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Redken Extreme Bleach Recovery

Fail

The top 5 brands take 100% of clicks, so Redken Extreme Bleach Recovery is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$16K/yr12K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
66%top-5 click share · 2 brands · 7 sellers

Flapen Score

Redken Extreme Bleach Recovery against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Extreme Bleach Recovery is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Extreme Bleach Recovery market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Extreme Bleach Recovery 12K times last year and spent an estimated $16K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
4.1%
Market size, estimated
$16Ka year
Peak month
July1.8× the quietest month
Top search term
redken extreme bleach recovery6K searches a year

02 · Price

A sale here is worth $32.21.

Listings sell for $32.21 on average, from $14.47 to $45.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $32.21 that is $0 to $3K a year per listing.

Average price
$32.21inside the $15 to $100 sweet spot
Price range
$14.47–$45.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Hair Masks. It carries 10,917 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Hair Masks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
10,917per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
80 months

Products

Top Redken Extreme Bleach Recovery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 26%
  • Open — no brand owns it (0%)

Demand

Redken Extreme Bleach Recovery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Redken Extreme Bleach Recovery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken extreme bleach recovery6K/yr
  • redken bleach recovery3K/yr
  • redken extreme bleach recovery shampoo2K/yr
  • extreme bleach recovery733/yr
  • redken bleach recovery shampoo555/yr

FAQ

Common Redken Extreme Bleach Recovery questions

Answered from the same tracked data.