Redken Extreme
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Redken Extreme is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $1.7M/yr804K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 61%top-5 click share · 4 brands · 42 sellers
Flapen Score
Redken Extreme against its category
The dotted line is the Beauty & Personal Care average. Past it, Redken Extreme is stronger. Inside it, weaker.
Market
The Redken Extreme market on Amazon at a glance
Shoppers on Amazon United States searched for Redken Extreme 804K times last year and spent an estimated $1.7M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.6% of those searches ended in a purchase.
Shoppers searched for this 804K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.
- Searches, last 12 months
- 804K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 13.6%
- Market size, estimated
- $1.7Ma year
- Peak month
- January6.4× the quietest month
- Top search term
- monday shampoo and conditioner494K searches a year
02 · Price
A sale here is worth $16.03.
Listings sell for $16.03 on average, from $8.77 to $24.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $16.03 that is $64K to $80K a year per listing.
- Average price
- $16.03inside the $15 to $100 sweet spot
- Price range
- $8.77–$24.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $64K–$80K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #267 within Shampoo & Conditioner Sets. It carries 7,514 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #267in Shampoo & Conditioner Sets
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 7,514per listing
- Listings tracked
- 19
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Redken Extreme products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Brand 182%
- Brand 210%
- Brand 37%
- Brand 41%
Demand
Redken Extreme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 6.4×
Search terms
Top Redken Extreme search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- monday shampoo and conditioner494K/yr
- shampoo and conditioner for fine hair34K/yr
- fine hair shampoo and conditioner20K/yr
- marc anthony shampoo29K/yr
- marc anthony shampoo and conditioner27K/yr
- loreal thickening shampoo22K/yr
- shampoo and conditioner set for fine hair17K/yr
- grow long shampoo15K/yr
- shampoo and conditioner set fine hair19K/yr
- marc anthony grow long shampoo15K/yr
Reviews and returns
What reviews say buyers love and hate about Redken Extreme
We read the reviews and the return reasons for every product selling here.
“It got dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Redken Extreme questions
Answered from the same tracked data.