Is redken extreme profitable to sell on Amazon United States?

The niche generates $1.7M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (56/100).

How competitive is the redken extreme niche?

4 brands and 42 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken extreme?

Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.5%.

When does demand for redken extreme peak?

Demand peaks in Jan–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the redken extreme niche?

Listings span $8.77–$24.84; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 7,514 reviews — the moat a new listing must climb.

redken extreme

Launch it

A $1.7M/yr market growing +2.9% this quarter with returns at 0.5% — clears our launch bar.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.7M

$1.7M/yr · 804K searches

Avg price

Great$16.03

avg listing price — sweet spot $15–$100

Price range

Good$8.77–$24.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Review moat

Bad7,514.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken extreme is a $1.7M/yr Amazon United States market (804K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Launch it — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken extreme market data

Units sold / yr: 100K–125K; avg 4,000–5,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 13.6%
Avg BSR: #267
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 126 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

MONDAY HAIRCARE82%
Marc Anthony10%
L'Oreal Paris7%
BELLISSO1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top redken extreme search terms

monday shampoo and conditioner494K/yr +6.1%15.2% conv.
shampoo and conditioner for fine hair34K/yr +5.0%1.7% conv.
fine hair shampoo and conditioner20K/yr +54.4%1.1% conv.
marc anthony shampoo29K/yr +7.6%6.0% conv.
marc anthony shampoo and conditioner27K/yr -2.9%6.9% conv.
loreal thickening shampoo22K/yr +15.1%16.4% conv.
shampoo and conditioner set for fine hair17K/yr +19.2%1.6% conv.
grow long shampoo15K/yr +8.1%12.7% conv.
shampoo and conditioner set fine hair19K/yr -26.1%2.0% conv.
marc anthony grow long shampoo15K/yr -17.2%9.1% conv.

All search terms

Top redken extreme products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONDAY HAIRCARE Moisture Shampoo + Conditioner Bathroom Set (2 Count) 27 oz Each for Dry Coarse Stressed Frizzy Hair Made with Coconut Oil Rice Protein Shea Butter and Vitamin E

MONDAY HAIRCARE$24.384.6★733 rev

MONDAY HAIRCARE Repair Shampoo and Conditioner Set (2 Count) 12 oz For Dry to Damaged Hair Made with Keratin Coconut Oil Shea Butter and Vitamin E

MONDAY HAIRCARE$13.194.4★4,573 rev

MONDAY HAIRCARE Volume Shampoo + Conditioner Set (2 Count) 12 oz. For Thin Fine and Oily Hair Made with Coconut Oil Ginger Extract and Vitamin E 100% Recyclable Bottle

MONDAY HAIRCARE$12.554.2★4,601 rev

MONDAY HAIRCARE Smooth Shampoo + Conditioner Bathroom Set (2 Count) 27 oz Each For Frizzy Coarse & Curly Hair Made with Coconut Oil Shea Butter & Vitamin E 100% Recyclable Bottle Pink

MONDAY HAIRCARE$23.714.6★919 rev

MONDAY HAIRCARE Moisture Shampoo + Conditioner Set for Dry Coarse Stressed Frizzy Hair Made with Coconut Oil Rice Protein Shea Butter and Vitamin E All Natural 12 fl oz (Pack of 2)

MONDAY HAIRCARE$13.024.4★4,861 rev

Newest

by launch date

MONDAY HAIRCARE Repair Shampoo and Conditioner Set 798 ML for Dry to Damaged Hair Made with Keratin Coconut Oil Shea Butter and Vitamin E

MONDAY HAIRCARE$19.0631 rev

5mo ago

Marc Anthony Big Volume Hair Shampoo & Conditioner Set for Fine Thin Hair - Lightweight Volumizing Shampoo & Conditioner for Gentle Cleansing - Frizz-Free & Sulfate-Free Hair Care Product

Marc Anthony$15.4416,154 rev

9mo ago

MONDAY Haircare Ultimate Repair Gift Set with REPAIR Shampoo REPAIR Conditioner and REPAIR Leave-In

MONDAY HAIRCARE$13.05253 rev

10mo ago

MONDAY HAIRCARE DEEP MOISTURE Hair Mask with Keratin Argan Oil Shea Butter & Coconut Oil for Dry to Damaged Hair 250 mL (Dual Pack)

MONDAY HAIRCARE$12.1196 rev

1y ago

Rice Water Shampoo and Conditioner Set - Sulfate Free for Thin and Fine Hair - Fuller Thickening Formula for Women and Men - With Strengthening Saw Palmetto - Anti Thinning Volumizing for Thick Hair

BELLISSO$23.8846,563 rev

1y ago

What buyers say about redken extreme

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“The scent is light”

Soft Feel13%

“my hair is soft”

Quality-Overall11%

“Great product to”

Hair Growth6%

“Helped my hair”

Value For Money6%

“Not expensive”

Hair Styling4%

“I also love the sleek”

Suitability Straight Hair4%

“so it works well with my straightened hair”

Moist/Dry3%

“doesnt dry my hair out”

Cleansing3%

“Clean and fresh”

Suitability Curly Hair3%

“Helps tame my frizz”

What buyers complain about

Moist/Dry11%

“It got dry”

Hair Related11%

“Hair falls out”

Smell10%

“Scent is TOO STRONG”

Oily/Greasy7%

“Super greasy hair”

Suitability Short Hair5%

“I have short hair”

Allergies3%

“It became slightly itchy”

Damage/Burn Hair3%

“Hair falls out”

Functionality-Overall3%

“This shampoo did not work for me”

Quality-Overall3%

“not nearly as good as it should”

Leak-Proof2%

“then the shampoo leaks everywhere”

Top return reasons

Leak-Proof23%

Smell11%

Suitability Short Hair7%

Moist/Dry6%

Advertised Vs Actual Product6%

Size-Overall6%

Oily/Greasy5%

Damage/Burn Hair4%

Functionality-Overall4%

Value For Money4%

Common questions

Is redken extreme profitable to sell on Amazon United States?: The niche generates $1.7M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Launch it (56/100).
How competitive is the redken extreme niche?: 4 brands and 42 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in redken extreme?: Top complaints mined from reviews: Moist/Dry, Hair Related, Smell. The return rate is 0.5%.
When does demand for redken extreme peak?: Demand peaks in Jan–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the redken extreme niche?: Listings span $8.77–$24.84; the average listing price is $16.03 (sweet spot $15–$100). The average incumbent carries 7,514 reviews — the moat a new listing must climb.