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Redken Dry Texture Spray

Fail

The top 5 products take 100% of clicks, so Redken Dry Texture Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$159K/yr44K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
100%top-5 click share · 2 brands · 3 sellers

Flapen Score

Redken Dry Texture Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Dry Texture Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Dry Texture Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Dry Texture Spray 44K times last year and spent an estimated $159K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
13.7%
Market size, estimated
$159Ka year
Peak month
October1.4× the quietest month
Top search term
redken dry texture spray19K searches a year

02 · Price

A sale here is worth $26.49.

Listings sell for $26.49 on average, from $22.75 to $29.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,500 to 2,000 of them. At $26.49 that is $40K to $53K a year per listing.

Average price
$26.49inside the $15 to $100 sweet spot
Price range
$22.75–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$53K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Hair Sprays. It carries 4,358 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Hair Sprays
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,358per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Redken Dry Texture Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 28%

Demand

Redken Dry Texture Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Redken Dry Texture Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken dry texture spray19K/yr
  • redken texture spray18K/yr
  • redken dry texture finishing spray3K/yr
  • redken dry texture2K/yr
  • redken texture spray for hair2K/yr
  • redken triple dry 15620/yr
  • redken triple dry 15 dry texture finishing spray497/yr

Reviews and returns

What reviews say buyers love and hate about Redken Dry Texture Spray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“The smell is so horrific”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Redken Dry Texture Spray questions

Answered from the same tracked data.