redken curvaceous
Worth a lookShows a sweet-spot price point ($30.47 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$30.47avg listing price — sweet spot $15–$100
Price range
Great$13.44–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,084.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay$258K$258K/yr · 99K searches
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken curvaceous is a $258K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken curvaceous market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $183K–$244K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Redken96%
- Aveda4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top redken curvaceous search terms
- redken curl cream29K/yr
- redken hydrating curl cream18K/yr
- redken curvaceous19K/yr
- redken curvaceous for curls11K/yr
- redken curvaceous ringlet8K/yr
- curvaceous3K/yr
- redken curvaceous full swirl2K/yr
- redken curvaceous curl refiner3K/yr
- redken ringlet2K/yr
- redken curl cream for curly hair2K/yr
Top redken curvaceous products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken Hydrating Curl Cream - 72 Hour Curl Definition Heat Protection up to 450F Hydrates & Reduces Frizz With Squalane & Jojoba Oil
Redken$31.404.4★727 rev
Redken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.844.4★347 rev
Redken Curl Refreshing Spray For Curly and Coily Hair - Hydrates & Defines up to 7th-Day Curls Silicone-Free
Redken$32.704.2★223 rev
Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera
Redken$32.434.6★3,229 rev
Redken Acidic Bonding Curls Leave-In Treatment For Curly & Coily Hair - Heat Protectant Repairs & Defines Damaged Curls Detangles & Conditions
Redken$41.024.5★444 rev
Newest
by launch date
Aveda Be Curly Advanced Curl Enhancer Hair Styling Cream | Defines Curly and Wavy Hair | Hydrates Reduces Frizz Adds Shine | Air Dry or Blow Dry | Silicone Free | 98% Naturally Derived* 1.4 Fl Oz
Aveda$13.441,535 rev
Redken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.84347 rev
Redken Curl Refreshing Spray For Curly and Coily Hair - Hydrates & Defines up to 7th-Day Curls Silicone-Free
Redken$32.70223 rev
Redken Acidic Bonding Curls Leave-In Treatment For Curly & Coily Hair - Heat Protectant Repairs & Defines Damaged Curls Detangles & Conditions
Redken$41.02444 rev
Redken Hydrating Curl Cream - 72 Hour Curl Definition Heat Protection up to 450F Hydrates & Reduces Frizz With Squalane & Jojoba Oil
Redken$31.40727 rev
Trending
90-day click momentumRedken Curl Refreshing Spray For Curly and Coily Hair - Hydrates & Defines up to 7th-Day Curls Silicone-Free
Redken$32.704.2★
Redken Sculpting Curl Gel - 72-Hour Strong Hold Crunch-Free & Flake-Free Helps Tame Frizz
Redken$31.844.4★
Redken Acidic Bonding Curls Leave-In Treatment For Curly & Coily Hair - Heat Protectant Repairs & Defines Damaged Curls Detangles & Conditions
Redken$41.024.5★
Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera
Redken$32.434.6★
Aveda Be Curly Advanced Curl Enhancer Hair Styling Cream | Defines Curly and Wavy Hair | Hydrates Reduces Frizz Adds Shine | Air Dry or Blow Dry | Silicone Free | 98% Naturally Derived* 1.4 Fl Oz
Aveda$13.444.2★
What buyers say about redken curvaceous
What buyers praise and complain about, mined from review topics.What buyers love
“I have fine, curly hair,”
“Excellent products that do what is needed”
“leave it smelling really good”
“super soft”
“Helps my hair curl a bit”
“My curls feel soft and hydrated”
“Its a great value for the money”
“my hair dries into really nice curls”
“It does what it promises”
“10/10 best for my low porosity fine curls”
What buyers complain about
“Not worth the price”
“This product does absolutely nothing for curls”
“weird after smell unlike the normal smell”
“It's a very small bottle”
“It makes my hair insanely sticky”
“My only complaint is that at times it feels like it may dry my hair out”
“almost greasy when I put it on”
“its very thick”
“Doesn't do anything with your hair when it's got hidden curls”
“It makes my hair insanely sticky”
Top return reasons
Common questions
- Is redken curvaceous profitable to sell on Amazon United States?
- The niche generates $258K/yr across 6 tracked products. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the redken curvaceous niche?
- 2 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken curvaceous?
- Top complaints mined from reviews: Value For Money, Suitability Curly Hair, Smell. The return rate is 1.6%.
- When does demand for redken curvaceous peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the redken curvaceous niche?
- Listings span $13.44–$41.02; the average listing price is $30.47 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.