Redken Conditioner
MaybeBuyers convert on 18.2% of searches. But the top 5 brands take 100% of clicks, so Redken Conditioner is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $2.4M/yr491K searches / yr
- 90-day growth
- +10.5%search demand this quarter
- Competition
- 54%top-5 click share · 3 brands · 165 sellers
Flapen Score
Redken Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Redken Conditioner is stronger. Inside it, weaker.
Market
The Redken Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Redken Conditioner 491K times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Jan–Feb–Jun–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 18.2% of those searches ended in a purchase.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- +10.5%
- Conversion, latest week
- 18.2%
- Market size, estimated
- $2.4Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- nexxus conditioner169K searches a year
02 · Price
A sale here is worth $26.42.
Listings sell for $26.42 on average, from $8.67 to $60.92. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $26.42 that is $132K to $159K a year per listing.
- Average price
- $26.42inside the $15 to $100 sweet spot
- Price range
- $8.67–$60.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $132K–$159K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #390 within Conditioners. It carries 6,094 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #390in Conditioners
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 6,094per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top Redken Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
0%
- Brand 160%
- Brand 231%
- Brand 39%
- Open — no brand owns it (0%)
Demand
Redken Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Jun, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Redken Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nexxus conditioner169K/yr
- ouai conditioner107K/yr
- nexxus humectress conditioner53K/yr
- method conditioner33K/yr
- nexus conditioner28K/yr
- nexxus humectress10K/yr
- humectress conditioner17K/yr
- oui conditioner9K/yr
- ouai thick hair conditioner9K/yr
- humectress8K/yr
Reviews and returns
What reviews say buyers love and hate about Redken Conditioner
We read the reviews and the return reasons for every product selling here.
“Strong Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Redken Conditioner questions
Answered from the same tracked data.









