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Redken Conditioner

Maybe

Buyers convert on 18.2% of searches. But the top 5 brands take 100% of clicks, so Redken Conditioner is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$2.4M/yr491K searches / yr
90-day growth
+10.5%search demand this quarter
Competition
54%top-5 click share · 3 brands · 165 sellers

Flapen Score

Redken Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Conditioner is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Conditioner market on Amazon at a glance

Redken Conditioner is a $2.4M a year market on Amazon United States, with 491K searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jan–Feb–Jun–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 491K times a year and 18.2% buy. Search demand moved +10.5% in 90 days, so the market is growing into its $2.4M a year.

Search volume
491K
Search growth, 90 days
+10.5%
Conversion
18.2%
Market size
$2.4M

02 · Money

The money is there.

Shoppers bought 80K to 100K units at $26.42 on average, 5,000 to 6,000 per product. Units times price is $2.1M to $2.6M a year.

Units sold
80K–100K
Units per product
5,000–6,000
Average price
$26.42
Units × price
$2.1M–$2.6M

03 · Shelf

Brands here are established.

The average listing ranks #390. 96% of listings ship Prime. 92% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 84 months.

Average BSR
#390
Prime
96%
Sponsored
92%
Out of stock
0.0%
Average brand age
84 months

Products

Top Redken Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$236K$472K$708K$944K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

165

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Nexxus60%
  • OUAI31%
  • Method9%
  • Open — no brand owns it (0%)

Demand

Redken Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jun, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Redken Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nexxus conditioner169K/yr
  • ouai conditioner107K/yr
  • nexxus humectress conditioner53K/yr
  • method conditioner33K/yr
  • nexus conditioner28K/yr
  • nexxus humectress10K/yr
  • humectress conditioner17K/yr
  • oui conditioner9K/yr
  • ouai thick hair conditioner9K/yr
  • humectress8K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Conditioner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.04

Strong Smell

Unpleasant smell

Hate the smell

Motor Power9%−0.07

The Pump is Defective

Pump doesnt work

No pump

Value For Money7%+0.36

Its a bit pricey

Not worth the price

It is expensive

Moist/Dry7%

its not super hydrating

Dried my hair

Doesn't moisturize

Hair Related5%−0.03

The more I used this my hair became in rough shape

Destroyed my hair

Did absolutely nothing for my hair

Love

Smell21%−0.04

The fragrance is amazing

Nice light fragrance

Delicious Fragrance

Quality-Overall12%+1.17

It really gives that salon-quality feel at home

Good quality

No complaints

Soft Feel11%

Buttery soft

Leaves hair soft

My hair feels soft

Moist/Dry8%

super hydrating

Very moisturizing

Very Moisturizing

Value For Money8%+0.36

Good for the price

Great value

Worth the money

Return

0.6% Return rate 20% Fixable by listing

Smell17%▇▇█▅▆▆

Strong Smell

Unpleasant smell

Hate the smell

Motor Power14%▇▇█▇▆▆

The Pump is Defective

Pump doesnt work

No pump

Advertised Vs Actual Product13%▄▆▄█▇▄
Leak-Proof12%▄▅▅▅▇█

leaked quite a bit of product into the packaging box

leaked all over in its box

Shampoo bottle leaking

Value For Money6%▄▄▆▄▄█

Its a bit pricey

Not worth the price

It is expensive

FAQ

Common Redken Conditioner questions

Answered from the same tracked data.