Is redken clarifying shampoo profitable to sell on Amazon United States?

The niche generates $52K/yr across 20 tracked products. 90-day search growth is -12.1%. Flapen's verdict: Skip it (43/100).

How competitive is the redken clarifying shampoo niche?

11 brands and 55 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in redken clarifying shampoo?

Top complaints mined from reviews: Color, Smell, Functionality-Overall. The return rate is 1.2%.

When does demand for redken clarifying shampoo peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the redken clarifying shampoo niche?

Listings span $2.28–$35.84; the average listing price is $18.64 (sweet spot $15–$100). The average incumbent carries 30,531 reviews — the moat a new listing must climb.

redken clarifying shampoo

Skip it

A deep review moat (30,531 avg reviews) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$18.64

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$2.28–$35.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Market size

Bad$52K

$52K/yr · 77K searches

Review moat

Bad30,531.25

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, redken clarifying shampoo is a $52K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

redken clarifying shampoo market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 3.6%
Avg BSR: #399
Page quality: 0%
Prime: 95%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

KERACOLOR48%
Malibu C12%
oVertone10%
Color Oops10%
SALERM5%
POWERTOOLS4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top redken clarifying shampoo search terms

keracolor shampoo18K/yr +1.2%2.0% conv.
color removing shampoo18K/yr -18.4%3.7% conv.
color stripping shampoo10K/yr -2.0%3.6% conv.
color remover shampoo7K/yr -11.3%4.2% conv.
color fading shampoo8K/yr -15.1%3.9% conv.
hair color remover shampoo6K/yr -16.3%3.2% conv.
kera color shampoo5K/yr -24.7%2.1% conv.
color fading shampoo for dyed hair3K/yr -6.3%3.4% conv.
color stripping shampoo for dyed hair3K/yr -54.8%2.2% conv.

All search terms

Top redken clarifying shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keracolor Fade Effect Color Fading Shampoo Gently Reduces Semi-Permanent Hair Color Intensity 9.75 Fl Oz

KERACOLOR$19.683.8★778 rev

Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner Gently Cleanses & Conditions Semi-Permanent Espresso Hair Color 12 Fl Oz

KERACOLOR$20.234.2★91,560 rev

oVertone Haircare The Fader Clarifying Shampoo - pH-Balanced Deep Cleansing Shampoo for All Hair Types - Fast Color Fading Formula with Intense Hydration - Sulfate-Free Vegan & Cruelty-Free - 8 oz

oVertone$17.104.0★104 rev

Malibu C Un-Do-Goo > pH 9 Shampoo 1 ct.

Malibu C$2.284.5★6,881 rev

Color Oops Extra Conditioning Hair Color Remover 1 Application Hair Dye Remover Processes in 20 Minutes Safely Removes Permanent & Semi-Permanent Dye Ammonia & Bleach Free

Color Oops$11.373.8★8,198 rev

Newest

by launch date

LOreal Paris Clarify Sulfate Free Shampoo with Antioxidants Clarifying Shampoo for Hard Water Exposure and Styling Build-up EverPure 6.8 Fl Oz

L'Oreal Paris$9.673,832 rev

2y ago

Color Oops Fading Wash Kit with Activated Charcoal Hair Lightening Wash Gently Fades Processed Hair Lifts 1-2 Levels of Bold Color and Brightens Tone Vegan & Cruelty Free

Color Oops$14.9851 rev

3y ago

Olaplex N.4C Bond Maintenance Clarifying Deep Cleansing Shampoo | Removes Damage Causing Impurities & Buildup | Helps Restore Color Vibrancy | For Coily Curly Straight and Wavy 8.5 Fl. Oz.

Olaplex$29.243,194 rev

3y ago

LOral Professionnel Paris Metal Detox Shampoo - Sulfate-Free Anti-Breakage Shampoo For Damaged or Color-Treated Hair Detoxifies Prevents Damage & Prolongs Hair Color

L'Oréal Professionnel Paris$35.8411,098 rev

4y ago

Keracolor Fade Effect Color Fading Shampoo Gently Reduces Semi-Permanent Hair Color Intensity 9.75 Fl Oz

KERACOLOR$19.68778 rev

4y ago

What buyers say about redken clarifying shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Color is pretty”

Smell10%

“Great smell”

Quality-Overall10%

“Good hair product”

Soft Feel6%

“Hair is soft”

Suitability Colored Hair5%

“This product refreshed my hair color perfectly”

Advertised Vs Actual Product5%

“As advertised”

Cleansing4%

“feels so clean”

Color Fading/Discoloration3%

“Helped get the color out of my hair immediately”

Ease Of Use3%

“this is a really convenient option”

Efficiency3%

“Works great”

What buyers complain about

Color18%

“do not like the color”

Smell16%

“Weird smell”

Functionality-Overall14%

“Barely worked”

Suitability Colored Hair10%

“Didn't seem to color my hair”

Value For Money4%

“The price is very high”

Moist/Dry3%

“Worsens dryness”

Hair Related3%

“I have so much hair sometimes its really hard to manage”

Color Fading/Discoloration2%

“Not Worth It – Caused Damage and Discoloration”

Damage/Burn Hair2%

“This stuff fried my hair”

Leak-Proof1%

“Leaked”

Top return reasons

Color22%

Functionality-Overall15%

Suitability Colored Hair13%

Leak-Proof9%

Advertised Vs Actual Product8%

Smell4%

Suitability Short Hair3%

Value For Money3%