Redken Brews Molding Paste

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $586K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-19.7%

Conversion, latest week

16.5%

Market size, estimated

$586Ka year

Peak month

February2.8× the quietest month

Top search term

redken texture paste32K searches a year

Listings sell for $18.19 on average, from $5.08 to $27.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $18.19 that is $27K to $36K a year per listing.

Average price

$18.19inside the $15 to $100 sweet spot

Price range

$5.08–$27.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$36K

Returns

0.6%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #69 within Gels. It carries 5,246 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#69in Gels

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,246per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

101 months