Is redken brews molding paste profitable to sell on Amazon United States?

The niche generates $586K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (48/100).

How competitive is the redken brews molding paste niche?

9 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in redken brews molding paste?

Top complaints mined from reviews: Smell, Adhesion/Stickiness, Oily/Greasy. The return rate is 0.6%.

When does demand for redken brews molding paste peak?

Demand peaks in Feb–Apr; the busiest month runs 2.8× the quietest.

What does it cost to enter the redken brews molding paste niche?

Listings span $5.08–$27.42; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 5,246 reviews — the moat a new listing must climb.

redken brews molding paste

Skip it

Soft demand (-19.7% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.19

avg listing price — sweet spot $15–$100

Market size

Good$586K

$586K/yr · 195K searches

Price range

Good$5.08–$27.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,246.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-19.7%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, redken brews molding paste is a $586K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken brews molding paste market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $546K–$728K; units × avg price
Conversion rate: 16.5%
Avg BSR: #69
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 1.4%
Avg brand age: 101 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Redken67%
Redken Brews13%
DOVE MEN + CARE4%
Cremo4%
Bed Head3%
Kenra3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -19.7% search growth over the last 90 days.

Peak months: Feb, Apr · busiest ÷ quietest = 2.8×

Open Trend

Top redken brews molding paste search terms

redken texture paste32K/yr -25.7%24.1% conv.
redken brews molding paste16K/yr +25.8%16.7% conv.
styling paste15K/yr +2.9%3.1% conv.
redken pliable paste13K/yr +12.8%23.3% conv.
texture paste for hair11K/yr -9.5%4.6% conv.
texturizing paste9K/yr +45.0%2.2% conv.
redken paste10K/yr -5.6%16.4% conv.
redken rough paste 1211K/yr -20.2%18.0% conv.
hair texture paste7K/yr +12.3%3.9% conv.
redken pliable paste for hair8K/yr -8.3%24.3% conv.

All search terms

Top redken brews molding paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold

Redken$27.424.5★5,742 rev

Redken Pliable Styling Paste With Flexible Hold For All Hair Types - Adds Lightweight Flexible Texture & Moisture Medium Hold

Redken$26.054.6★6,690 rev

Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz

Redken Brews$21.844.5★2,971 rev

DOVE MEN + CARE Styling Aid 3 count Sculpting Hair Paste Hair Product for a Medium Hold Hair Styling for a Textured Look With A Matte Finish 1.75 oz

DOVE MEN + CARE$21.134.7★882 rev

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz

Cremo$9.884.4★7,186 rev

Newest

by launch date

Redken Long-Lasting Styling Paste For All Hair Types - Adds Long-Lasting Texture & Definition With Flexible Control Medium Hold

Redken$27.425,742 rev

6mo ago

Cremo Hair Styling Texture Paste Premium Barber Grade Texture Paste for Hair Styling 3.4 Oz

Cremo$9.887,186 rev

8mo ago

DOVE MEN + CARE Styling Aid 3 count Sculpting Hair Paste Hair Product for a Medium Hold Hair Styling for a Textured Look With A Matte Finish 1.75 oz

DOVE MEN + CARE$21.13882 rev

4y ago

Redken Brews Molding Paste For Men For all Hair Types - High Hold & Maximum Control Natural and Matte Finish Sulfate-Free 5 Fl Oz

Redken Brews$21.842,971 rev

5y ago

STMNT$23.992,815 rev

5y ago

What buyers say about redken brews molding paste

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Great smell”

Quality-Overall12%

“High quality product at an affordable price”

Hair Styling9%

“Great hair hold”

Texture/Consistency-Overall7%

“Great texture”

Suitability Straight Hair5%

“Great for fine hair”

Value For Money4%

“Worth the money”

Ease Of Use4%

“I found it easy to work with”

Durability3%

“Have used this for years”

Soft Feel3%

“Smooth and creamy”

Advertised Vs Actual Product3%

“Found what I was looking for”

What buyers complain about

Smell12%

“it doesn't have any strong scent”

Adhesion/Stickiness8%

“Way too sticky”

Oily/Greasy7%

“Makes my hair feel a little oily”

Value For Money6%

“It is expensive”

Hair Related5%

“not hair”

Suitability Short Hair4%

“with short hair”

Functionality-Overall3%

“Doesn't do anything”

Durability2%

“Deteriorated too quickly”

Moist/Dry2%

“However after a weeks use my hair started really getting dry”

Brightness/Shine/Glow2%

“No shine which is what i prefer”

Top return reasons

Smell15%

Adhesion/Stickiness10%

Advertised Vs Actual Product10%

Texture/Consistency-Overall10%

Suitability Short Hair8%

Functionality-Overall7%

Oily/Greasy4%

Product Condition4%

Suitability Straight Hair3%

Value For Money3%

Common questions

Is redken brews molding paste profitable to sell on Amazon United States?: The niche generates $586K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (48/100).
How competitive is the redken brews molding paste niche?: 9 brands and 52 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in redken brews molding paste?: Top complaints mined from reviews: Smell, Adhesion/Stickiness, Oily/Greasy. The return rate is 0.6%.
When does demand for redken brews molding paste peak?: Demand peaks in Feb–Apr; the busiest month runs 2.8× the quietest.
What does it cost to enter the redken brews molding paste niche?: Listings span $5.08–$27.42; the average listing price is $18.19 (sweet spot $15–$100). The average incumbent carries 5,246 reviews — the moat a new listing must climb.