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Redken Blonde

Fail

The top 5 brands take 100% of clicks, so Redken Blonde is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$15K/yr10K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
82%top-5 click share · 1 brands · 4 sellers

Flapen Score

Redken Blonde against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Blonde is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Blonde market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Blonde 10K times last year and spent an estimated $15K. One brand takes every click. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
4.6%
Market size, estimated
$15Ka year
Peak month
July2.0× the quietest month
Top search term
redken blonde7K searches a year

02 · Price

A sale here is worth $33.15.

Listings sell for $33.15 on average, from $10.49 to $45.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.15 that is $0 to $3K a year per listing.

Average price
$33.15inside the $15 to $100 sweet spot
Price range
$10.49–$45.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #254 within Conditioners. It carries 8,211 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#254in Conditioners
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
8,211per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Redken Blonde products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Redken Blonde search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Redken Blonde

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Value For Money”
1.1%of orders come back
“But expensive”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Redken Blonde questions

Answered from the same tracked data.