Redken Blonde
FailThe top 5 brands take 100% of clicks, so Redken Blonde is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $15K/yr10K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 82%top-5 click share · 1 brands · 4 sellers
Flapen Score
Redken Blonde against its category
The dotted line is the Beauty & Personal Care average. Past it, Redken Blonde is stronger. Inside it, weaker.
Market
The Redken Blonde market on Amazon at a glance
Shoppers on Amazon United States searched for Redken Blonde 10K times last year and spent an estimated $15K. One brand takes every click. Demand peaks in Jul. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $15Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- redken blonde7K searches a year
02 · Price
A sale here is worth $33.15.
Listings sell for $33.15 on average, from $10.49 to $45.18. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.15 that is $0 to $3K a year per listing.
- Average price
- $33.15inside the $15 to $100 sweet spot
- Price range
- $10.49–$45.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #254 within Conditioners. It carries 8,211 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #254in Conditioners
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 8,211per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Redken Blonde products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz
- Price
- $27.63
- Rating
- 4.6/5
- Reviews
- 15,885
- Age
- 5y ago

Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz
- Price
- $34.86
- Rating
- 4.5/5
- Reviews
- 3,778
- Age
- 6y ago

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 33.8 Fl Oz
- Price
- $44.99
- Rating
- 4.6/5
- Reviews
- 15,885
- Age
- 8y ago

Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
- Price
- $45.18
- Rating
- 4.6/5
- Reviews
- 7,823
- Age
- 8y ago

Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing
- Price
- $27.45
- Rating
- 4.6/5
- Reviews
- 7,823
- Age
- 5y ago
Trending
estimated 90-day click momentum
Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan
- Price
- $33.10
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago

Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz
- Price
- $45.18
- Rating
- 4.6/5
- Reviews
- 7,823
- Age
- 8y ago

Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner
- Price
- $32.54
- Rating
- 4.6/5
- Reviews
- 1,366
- Age
- 2y ago

Redken Color Extend Blondage Color Depositing Purple Conditioner | Hair Toner For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 7,823
- Age
- 7y ago

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 33.8 Fl Oz
- Price
- $44.99
- Rating
- 4.6/5
- Reviews
- 15,885
- Age
- 8y ago
Newest
by launch date
Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz
- Price
- $42.64
- Rating
- 4.6/5
- Reviews
- 1,444
- Age
- 1y ago

Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner
- Price
- $32.54
- Rating
- 4.6/5
- Reviews
- 1,366
- Age
- 2y ago

Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan
- Price
- $33.10
- Rating
- 4.6/5
- Reviews
- 1,662
- Age
- 2y ago

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz
- Price
- $27.63
- Rating
- 4.6/5
- Reviews
- 15,885
- Age
- 5y ago

Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing
- Price
- $27.45
- Rating
- 4.6/5
- Reviews
- 7,823
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Redken100%
- Open — no brand owns it (0%)
Demand
Redken Blonde search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Redken Blonde
We read the reviews and the return reasons for every product selling here.
“But expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Redken Blonde questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









