Is redken blonde profitable to sell on Amazon United States?

The niche generates $15K/yr across 10 tracked products. 90-day search growth is +13.9%. Flapen's verdict: Skip it (37/100).

How competitive is the redken blonde niche?

1 brands and 4 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken blonde?

Top complaints mined from reviews: Value For Money, Color, Smell. The return rate is 1.1%.

When does demand for redken blonde peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the redken blonde niche?

Listings span $10.49–$45.18; the average listing price is $33.15 (sweet spot $15–$100). The average incumbent carries 8,211 reviews — the moat a new listing must climb.

redken blonde

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$33.15

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$10.49–$45.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+13.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,210.9

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$15K

$15K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken blonde is a $15K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken blonde market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $8K–$17K; units × avg price
Conversion rate: 4.6%
Avg BSR: #254
Page quality: 0%
Prime: 100%
Sponsored: 30%
Out of stock: 7.7%
Avg brand age: 83 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Redken100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top redken blonde products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz

Redken$27.634.6★15,885 rev

Redken Blondage Express Anti-Brass Mask For Blonde & Highlighted Hair - Ultra-Pigmented Purple Mask For Blonde Hair 8.5 Fl Oz

Redken$34.864.5★3,778 rev

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 33.8 Fl Oz

Redken$44.994.6★15,885 rev

Redken Blondage Color Depositing Purple Conditioner | For Blonde Hair | Neutralizes Brass & Moisturizes Hair | With Pure Violet Pigments | 33.8 Fl Oz

Redken$45.184.6★7,823 rev

Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing

Redken$27.454.6★7,823 rev

Newest

by launch date

Redken Acidic Bonding Concentrate 24/7 Night & Day Serum For Damaged Hair - Nourishes & Restores Overnight Hair Repair & Protection Lightweight & Anti-Frizz

Redken$42.641,444 rev

1y ago

Redken Acidic Color Gloss Heat Protection Leave-In Treatment Spray For Color Treated Hair - Conditions and Adds Hair Shine Heat Protectant Leave In Conditioner

Redken$32.541,366 rev

2y ago

Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan

Redken$33.101,662 rev

2y ago

Redken Blondage Color Depositing Purple Shampoo For Blonde Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid 10.1 Fl Oz

Redken$27.6315,885 rev

5y ago

Redken Blondage Purple Conditioner For Blonde Hair - Tones & Moisturizes Brassy Hair Color Depositing

Redken$27.457,823 rev

5y ago

What buyers say about redken blonde

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent product”

Smell12%

“the scent is light”

Soft Feel11%

“Leaves Hair Soft”

Suitability Colored Hair6%

“Give your hair get color”

Moist/Dry5%

“Definitely hydrating and softens your hair”

Color5%

“clean color with a completely healthy appearance”

Suitability Straight Hair4%

“Makes your hair feel wonderful”

Value For Money4%

“Nice value”

Hair Styling4%

“It really makes my life easy while styling my hair”

Brightness/Shine/Glow4%

“It adds great shine”

What buyers complain about

Value For Money21%

“But expensive”

Color11%

“I dont think it even helped color fade either”

Smell5%

“It has a kind of off putting scent though”

Suitability Colored Hair5%

“First, let me say that Im not a novice at taking care of my color treated hair”

Hair Related5%

“Was horrible to my hair :”

Moist/Dry4%

“Dried my hair out”

Size-Overall4%

“the bottles should be bigger”

Suitability Short Hair4%

“100% don't recommend unless you want to have extremely short hair”

Functionality-Overall2%

“It didnt do any good for me”

Brightness/Shine/Glow2%

“it also doesnt make your hair that shiny”

Top return reasons

Functionality-Overall12%

Size-Overall10%

Moist/Dry9%

Value For Money9%

Suitability Short Hair9%

Advertised Vs Actual Product8%

Smell8%