Is redken all soft shampoo and conditioner profitable to sell on Amazon United States?

The niche generates $3.1M/yr across 16 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (58/100).

How competitive is the redken all soft shampoo and conditioner niche?

2 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in redken all soft shampoo and conditioner?

Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.8%.

When does demand for redken all soft shampoo and conditioner peak?

Demand peaks in Jan–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the redken all soft shampoo and conditioner niche?

Listings span $9.58–$45.11; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 10,677 reviews — the moat a new listing must climb.

redken all soft shampoo and conditioner

Launch it

A $3.1M/yr market growing +13.2% this quarter with returns at 0.8% — clears our launch bar.

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.1M

$3.1M/yr · 791K searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.08

avg listing price — sweet spot $15–$100

Price range

Great$9.58–$45.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,677.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, redken all soft shampoo and conditioner is a $3.1M/yr Amazon United States market (791K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul. Verdict: Launch it — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

redken all soft shampoo and conditioner market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: $2.7M–$3.4M; units × avg price
Conversion rate: 14.5%
Avg BSR: #75
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Redken78%
L'Oreal Paris22%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.

Peak months: Jan, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top redken all soft shampoo and conditioner search terms

redken all soft372K/yr +27.3%10.4% conv.
redken all soft shampoo and conditioner78K/yr +17.1%1.8% conv.
all soft shampoo and conditioner46K/yr +30.3%1.6% conv.
loreal glossing shampoo and conditioner62K/yr -19.3%12.5% conv.
redken soft shampoo and conditioner27K/yr -2.1%2.5% conv.
loreal glossing conditioner21K/yr -8.6%17.6% conv.
glossing shampoo and conditioner23K/yr -13.3%9.0% conv.
loreal glossing shampoo24K/yr -18.5%14.4% conv.
all soft13K/yr +30.5%8.0% conv.
glossing conditioner14K/yr -13.3%10.5% conv.

All search terms

Top redken all soft shampoo and conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses & Softens Adds Shine With Argan Oil Safe For Color-Treated Hair Sulfate Free

Redken$44.984.6★26,445 rev

Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair

Redken$45.114.6★24,527 rev

Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses and Softens With Argan Oil Safe For Color-Treated Hair 16.9 Fl Oz

Redken$26.384.6★26,445 rev

Redken All Soft Conditioner | For Dry Brittle Hair | Moisturizes & Provides Intense Softness | With Argan Oil | 10.1 Fl Oz

Redken$26.344.6★24,527 rev

LOreal Paris Sulfate Free Glossing Shampoo and Conditioner Set with Glycolic Acid Provides Intense Glass Shine & Smoothness Suitable for Dull Dry and Color-Treated Hair EverPure 13.6 Fl Oz Set

L'Oreal Paris$18.284.5★1,701 rev

Newest

by launch date

Redken All Soft All-In Mask with Argan Oil Deep Hydration & Frizz Control for Dry Hair

Redken$25.5564 rev

1mo ago

LOreal Paris Elvive Glycolic + Gloss Shine Boosting Shampoo and Conditioner Set Cleanses and Smooths Dull Porous Hair Into High-Shine Glossy Hair 56 Fl Oz Set

L'Oreal Paris$19.23966 rev

6mo ago

Redken All Soft Mini Kit Moisturizing Shampoo Conditioner & Leave In Treatment with Argan Oil for Soft Hydrated Hair Travel Size

Redken$27.5085 rev

6mo ago

Redken All Soft Shampoo - Moisturizes & Hydrates Dry Brittle Hair Gently Cleanses and Softens With Argan Oil Safe For Color-Treated Hair Refill

Redken$34.8726,445 rev

10mo ago

Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Hair Shine Conditioner & Detangler Refill

Redken$35.1224,527 rev

10mo ago

What buyers say about redken all soft shampoo and conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Leaves hair soft”

Smell18%

“The scent is fresh”

Brightness/Shine/Glow9%

“Good shine”

Quality-Overall7%

“Love that its affordable for the quality as well”

Moist/Dry5%

“Very Moisturizing”

Value For Money4%

“Excellent value”

Suitability Straight Hair4%

“Great for when Im going to straighten my hair”

Hair Growth3%

“My hair so soft and shiny”

Hair Styling3%

“It keeps my hair gorgeous”

Suitability Curly Hair2%

“Works great with course/curly hair”

What buyers complain about

Smell9%

“Scent is too strong”

Hair Related8%

“Hair falls out”

Value For Money7%

“High price”

Moist/Dry7%

“it gets dry”

Functionality-Overall5%

“No results”

Brightness/Shine/Glow4%

“No shine as advertised”

Oily/Greasy3%

“Leaves hair greasy”

Quality-Overall3%

“Trash”

Size-Overall3%

“Soooo small”

Motor Power3%

“Pump doesnt work”

Top return reasons

Smell11%

Size-Overall11%

Value For Money10%

Functionality-Overall8%

Advertised Vs Actual Product8%

Leak-Proof7%

Suitability Short Hair7%