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Redken All Soft Mega

Fail

The top 5 brands take 100% of clicks, so Redken All Soft Mega is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$221K/yr68K searches / yr
90-day growth
+8.5%search demand this quarter
Competition
96%top-5 click share · 1 brands · 3 sellers

Flapen Score

Redken All Soft Mega against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken All Soft Mega is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken All Soft Mega market on Amazon at a glance

Shoppers on Amazon United States searched for Redken All Soft Mega 68K times last year and spent an estimated $221K. One brand takes every click. Demand peaks in Jul. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+8.5%
Conversion, latest week
9.3%
Market size, estimated
$221Ka year
Peak month
July1.7× the quietest month
Top search term
redken all soft mega curls39K searches a year

02 · Price

A sale here is worth $35.19.

Listings sell for $35.19 on average, from $27.19 to $47.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $35.19 that is $26K to $35K a year per listing.

Average price
$35.19inside the $15 to $100 sweet spot
Price range
$27.19–$47.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$26K–$35K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #210 within Conditioners. It carries 2,728 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#210in Conditioners
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,728per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Redken All Soft Mega products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Redken All Soft Mega search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Redken All Soft Mega search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken all soft mega curls39K/yr
  • redken curl shampoo6K/yr
  • redken all soft mega curls conditioner5K/yr
  • redken mega curls7K/yr
  • redken all soft mega3K/yr
  • all soft mega curls2K/yr
  • redken mega soft1K/yr
  • redken all soft mega shampoo980/yr
  • redken mega soft conditioner1K/yr
  • redken all soft mega conditioner726/yr

Reviews and returns

What reviews say buyers love and hate about Redken All Soft Mega

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Curly Hair”
23%of negative reviews mention “Moist/Dry”
1.1%of orders come back
“my hair was already dry”
A buyer, on “Moist/Dry”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Redken All Soft Mega questions

Answered from the same tracked data.