redken all soft mega
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$35.19avg listing price — sweet spot $15–$100
Price range
Incredible$27.19–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 68K searches
Review moat
Okay2,728.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken all soft mega is a $221K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken all soft mega market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $211K–$282K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #210
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Redken100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top redken all soft mega search terms
- redken all soft mega curls39K/yr
- redken curl shampoo6K/yr
- redken all soft mega curls conditioner5K/yr
- redken mega curls7K/yr
- redken all soft mega3K/yr
- all soft mega curls2K/yr
- redken mega soft1K/yr
- redken all soft mega shampoo980/yr
- redken mega soft conditioner1K/yr
- redken all soft mega conditioner726/yr
Top redken all soft mega products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz
Redken$27.224.6★5,047 rev
Redken All Soft Mega Curls Hydramelt Leave-In Treatment | For Extremely Dry Hair | For Curly & Coily Hair | Ultra Moisturizing Hair Lotion Enhances Shine | With Aloe Vera
Redken$32.434.6★3,229 rev
Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 33.8 Fl Oz
Redken$47.104.6★5,047 rev
Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$46.894.6★1,522 rev
Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$27.194.6★1,522 rev
Newest
by launch date
Redken Acidic Bonding Curls Sulfate-Free Shampoo | For Curly Hair | Curl Control + Definition | With Citric Acid Avocado Oil Shea Butter | Silicone-Free | Hydrating Shampoo | Repairs Damaged Curls
Redken$34.30593 rev
Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$46.891,522 rev
Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$27.191,522 rev
Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair
Redken$31.182,138 rev
Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz
Redken$27.225,047 rev
Trending
90-day click momentumRedken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$46.894.6★
Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 10.1 Fl Oz
Redken$27.224.6★
Redken All Soft Mega Curls Conditioner | For Extremely Dry Hair | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera | 33.8 Fl Oz
Redken$47.104.6★
Redken Acidic Bonding Curls Sulfate-Free Shampoo | For Curly Hair | Curl Control + Definition | With Citric Acid Avocado Oil Shea Butter | Silicone-Free | Hydrating Shampoo | Repairs Damaged Curls
Redken$34.304.5★
Redken All Soft Mega Curls Shampoo | For Extremely Dry Hair | Sulfate Free Shampoo | For Curly & Coily Hair | Nourishes & Softens Severely Dry Hair | With Aloe Vera
Redken$27.194.6★
What buyers say about redken all soft mega
What buyers praise and complain about, mined from review topics.What buyers love
“It works very good for my curly hair”
“Soft hair”
“Very good scent”
“Excellent products that do what is needed”
“Moisturizing”
“Worth it”
“My curls are much more enhanced and less frizz”
“Beautiful hair little work”
“Lathers really nicely”
“Perfect for gray hair”
What buyers complain about
“my hair was already dry”
“the bigger size”
“The price vs amount of product ratio is absurd”
“Without hydration you will not have retention because the hair will fall”
“I am very disappointed in the quality of this expensive Redken product”
“Has no fragrance to it”
“Its a thick consistency”
“I have VERY thin, short hair and this did nothing for my hair”
“Not only it did not help my curls”
“I believe this product is partially used”
Top return reasons
Common questions
- Is redken all soft mega profitable to sell on Amazon United States?
- The niche generates $221K/yr across 7 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the redken all soft mega niche?
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken all soft mega?
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Value For Money. The return rate is 1.1%.
- When does demand for redken all soft mega peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the redken all soft mega niche?
- Listings span $27.19–$47.10; the average listing price is $35.19 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.