redken all soft conditioner
Launch itA $3.7M/yr market growing +21.5% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.7M$3.7M/yr · 502K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$36.16avg listing price — sweet spot $15–$100
Price range
Incredible$25.93–$47.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad10,927.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, redken all soft conditioner is a $3.7M/yr Amazon United States market (502K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
redken all soft conditioner market data
- Units sold / yr
- 80K–100K
- avg 5,000–6,000/product
- Revenue / yr
- $2.9M–$3.6M
- units × avg price
- Conversion rate
- 20.7%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Redken100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top redken all soft conditioner search terms
- redken conditioner275K/yr
- redken all soft conditioner94K/yr
- all soft conditioner24K/yr
- redken all soft heavy cream11K/yr
- revlon conditioner14K/yr
- redken conditioner all soft15K/yr
- conditioner redken11K/yr
- redken all soft mask7K/yr
- redkin conditioner11K/yr
- redken soft conditioner9K/yr
Top redken all soft conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Redken All Soft Conditioner | For Dry Brittle Hair | Moisturizes & Provides Intense Softness | With Argan Oil | 10.1 Fl Oz
Redken$26.344.6★24,527 rev
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair
Redken$45.114.6★24,527 rev
Redken Acidic Bonding Concentrate Conditioner For Damaged Hair Repair - Strengthens and Repairs Weak and Brittle Hair Sulfate-Free With Citric Acid
Redken$33.754.5★18,413 rev
Redken All Soft Heavy Cream Mask Treatment- Moisturizing Deep Conditioner Treatment For Dry Hair Softens and Smooths Hair With Argan Oil
Redken$33.584.7★4,654 rev
Redken Extreme Length Conditioner For Damaged Hair - Fortifies Strengthens and Conditions Hair Infused With Biotin & Castor Oil For Hair Growth 10.1 Fl Oz
Redken$26.594.5★7,730 rev
Newest
by launch date
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Hair Shine Conditioner & Detangler Refill
Redken$35.1224,527 rev
Redken Acidic Color Gloss Conditioner - Salon-Grade Hair Gloss & Shine Seals the Cuticle For Dull or Color-Treated Hair Vegan
Redken$33.101,662 rev
Redken Volume Injection Conditioner Lightweight Volume Conditioner For Fine Hair Detangles and Adds Volume & Body to Flat Hair Soft Shiny Finish Paraben Free 10.1 fl Oz
Redken$25.946,330 rev
Redken Volume Injection Conditioner | Hair Volumizer For Fine Hair | Detangling and Volumizing | 33.8 Fl Oz
Redken$44.896,330 rev
Redken Extreme Conditioner | Anti-Breakage & Protection for Damaged Hair | Strengthen and Fortify Hair | Infused With Proteins | For Weak Brittle Hair | 10.1 Fl Oz
Redken$27.0412,634 rev
Trending
90-day click momentumRedken Volume Injection Conditioner | Hair Volumizer For Fine Hair | Detangling and Volumizing | 33.8 Fl Oz
Redken$44.894.5★
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Shine Conditioner & Detangler Safe For Color-Treated Hair
Redken$45.114.6★
Redken Frizz Dismiss Conditioner | Weightless Frizz Control | Anti Frizz for Smoother Hair | Sulfate Free | 33.8 fl. Oz
Redken$45.834.5★
Redken All Soft Conditioner - Moisturizes & Hydrates Dry Brittle Hair Softens Smooths & Adds Hair Shine Conditioner & Detangler Refill
Redken$35.124.6★
Redken All Soft Heavy Cream Mask Treatment- Moisturizing Deep Conditioner Treatment For Dry Hair Softens and Smooths Hair With Argan Oil
Redken$33.584.7★
What buyers say about redken all soft conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is luxurious”
“Leaves my hair soft”
“I love it the quality is really rich if you know what I mean”
“has improved the condition of my hair since adding this to my beauty routine”
“This is my favorite hair moisturizer”
“Worth the money”
“Great for adding some volume to flat hair”
“I have curly hair and its normally very healthy and shiny”
“easy to style”
“Best conditioner ever for colored hair”
What buyers complain about
“Expensive”
“it gets dry”
“Smells like”
“Hair fell out”
“doesnt detangle my fine hair”
“very hard to squeeze”
“Store sold me a used”
“Big and frizzy”
“100% don't recommend unless you want to have extremely short hair”
“Made my hair very greasy”
Top return reasons
Common questions
- Is redken all soft conditioner profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.5%. Flapen's verdict: Launch it (59/100).
- How competitive is the redken all soft conditioner niche?
- 1 brands and 5 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in redken all soft conditioner?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Smell. The return rate is 0.9%.
- When does demand for redken all soft conditioner peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the redken all soft conditioner niche?
- Listings span $25.93–$47.10; the average listing price is $36.16 (sweet spot $15–$100). The average incumbent carries 10,927 reviews — the moat a new listing must climb.