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Redken Acidic Bonding Curls

Fail

The top 5 brands take 100% of clicks, so Redken Acidic Bonding Curls is a Fail.

Flapen Score
48
48 / 100
Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median
Market size
$306K/yr69K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
82%top-5 click share · 1 brands · 3 sellers

Flapen Score

Redken Acidic Bonding Curls against its category

The dotted line is the Beauty & Personal Care average. Past it, Redken Acidic Bonding Curls is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Redken Acidic Bonding Curls market on Amazon at a glance

Shoppers on Amazon United States searched for Redken Acidic Bonding Curls 69K times last year and spent an estimated $306K. One brand takes every click. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $306K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
10.4%
Market size, estimated
$306Ka year
Peak month
July1.5× the quietest month
Top search term
redken acidic bonding curls29K searches a year

02 · Price

A sale here is worth $42.22.

Listings sell for $42.22 on average, from $27.19 to $66.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.22 that is $11K to $21K a year per listing.

Average price
$42.22inside the $15 to $100 sweet spot
Price range
$27.19–$66.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$21K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Conditioners. It carries 1,659 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#356in Conditioners
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,659per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Redken Acidic Bonding Curls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Redken Acidic Bonding Curls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Redken Acidic Bonding Curls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • redken acidic bonding curls29K/yr
  • redken curly hair shampoo and conditioner16K/yr
  • redken curl shampoo6K/yr
  • redken shampoo and conditioner curly hair4K/yr
  • acidic bonding curls4K/yr
  • redken shampoo and conditioner curly8K/yr
  • redken shampoo curly hair3K/yr

Reviews and returns

What reviews say buyers love and hate about Redken Acidic Bonding Curls

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Suitability Curly Hair”
23%of negative reviews mention “Moist/Dry”
1.1%of orders come back
“Made hair dry”
A buyer, on “Moist/Dry”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Redken Acidic Bonding Curls questions

Answered from the same tracked data.