Redken
PassRedken scores 65 out of 100, a Pass. Shoppers spend $13.6M a year here, search demand grew +19.9% this quarter, and returns run at 0.9% of orders.
- Flapen Score
- 65 / 100Top 3% of 10,978 Beauty & Personal Care niches · +17 vs the category median of 4865
- Market size
- $13.6M/yr4.8M searches / yr
- 90-day growth
- +19.9%search demand this quarter
- Competition
- 38%top-5 click share · 4 brands · 33 sellers
Flapen Score
Redken against its category
The dotted line is the Beauty & Personal Care average. Past it, Redken is stronger. Inside it, weaker.
Market
The Redken market on Amazon at a glance
Redken is a $13.6M a year market on Amazon United States, with 4.8M searches a year. The top 5 brands take 100% of clicks. Demand peaks in Jul–Nov. Flapen scores it 65 out of 100, a Pass.
01 · Demand
Demand is real.
Shoppers search 4.8M times a year and 8.5% buy. Search demand moved +19.9% in 90 days, so the market is growing into its $13.6M a year.
- Search volume
- 4.8M
- Search growth, 90 days
- +19.9%
- Conversion
- 8.5%
- Market size
- $13.6M
02 · Money
The money is there.
Shoppers bought 300K to 400K units at $33.38 on average, 6,000 to 8,000 per product. Units times price is $10.0M to $13.4M a year.
- Units sold
- 300K–400K
- Units per product
- 6,000–8,000
- Average price
- $33.38
- Units × price
- $10.0M–$13.4M
03 · Shelf
Brands here are established.
The average listing ranks #68. 100% of listings ship Prime. 58% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 77 months.
- Average BSR
- #68
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 0.0%
- Average brand age
- 77 months
Products
Top Redken products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pureology Color Fanatic Leave In Conditioner - Detangler & Heat Protectant Spray Provides Hair Shine & Frizz Control Infused with Coconut & Camellia Oils For All Hair Types Color Safe & Vegan
- Price
- $30.52
- Rating
- 4.6/5
- Reviews
- 20,990
- Age
- 5y ago
Redken One United Leave In Conditioner Spray - Multi-Benefit Leave In Treatment For All Hair Types Heat Protectant & Detangler Spray Paraben Free
- Price
- $39.52
- Rating
- 4.6/5
- Reviews
- 32,663
- Age
- 10y ago
Redken One United All-In-One Leave In Conditioner - Multi-Benefit Leave In Treatment For All Hair Types Heat Protectant and Detangler Spray Paraben-Free 5 Fl Oz
- Price
- $29.71
- Rating
- 4.6/5
- Reviews
- 32,663
- Age
- 11y ago
Redken Acidic Bonding Concentrate Leave In Conditioner - Hair Repair Treatment For Weak & Damaged Hair Bond Building & Strengthening Smooths & Provides Heat Protection
- Price
- $32.67
- Rating
- 4.5/5
- Reviews
- 18,620
- Age
- 5y ago
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness Protects Color Vibrancy With Rose Extract & Green Tea Vegan & Sulfate Free
- Price
- $35.23
- Rating
- 4.6/5
- Reviews
- 19,056
- Age
- 6y ago
Trending
90-day click momentum
Pureology Smooth Gloss Shampoo - Sulfate-Free Shampoo For Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 9 Fl Oz
- Price
- $32.69
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 2mo ago
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5mo ago
Redken One United All-In-One Leave In Conditioner - Multi-Benefit Leave In Treatment For All Hair Types Heat Protectant and Detangler Spray Paraben-Free 5 Fl Oz
- Price
- $29.71
- Rating
- 4.6/5
- Reviews
- 32,663
- Age
- 11y ago
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 1.7 Fl Oz
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 19,056
- Age
- 5y ago
Pureology Hydrate Shampoo - For Dry or Color Treated Hair Moisturizing Shampoo For Hydration & Softness With Rose Extract & Green Tea Vegan & Sulfate-Free 33.8 Fl Oz
- Price
- $79.87
- Rating
- 4.6/5
- Reviews
- 19,056
- Age
- 6y ago
Newest
by launch datePureology Smooth Gloss Shampoo - Sulfate-Free Shampoo For Frizz Control & Humidity Protection Adds Hair Shine For Frizz-Prone Color-Treated Hair Vegan 9 Fl Oz
- Price
- $32.69
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 2mo ago
Pureology Hair Hydration Discovery Kit - Shampoo Conditioner Color-Fanatic Leave-In Treatment & Hairspray Deeply Moisturizes Instant Softness & Shine For Dry and Color Treated Hair Travel Size
- Price
- $33.51
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 5mo ago
Redken All Soft Moisture Restore Leave-In Treatment | With Hyaluronic Acid and Argan Oil| Hair Treatment for Dry and Brittle Hair | Humidity and Heat Protection | Anti-Frizz | For Soft and Smooth Hair
- Price
- $31.18
- Rating
- 4.6/5
- Reviews
- 2,138
- Age
- 3y ago
LOreal Paris EverPure Moisture 21-in-1 Leave In Conditioner Multi-Benefit Heat Protectant Spray for Hair Up to 450F Detangling Frizz Control for Color Treated Dry or Damaged Hair 6.7 Fl Oz
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 7,721
- Age
- 4y ago
Redken All Soft Conditioner | For Dry Brittle Hair | Moisturizes & Provides Intense Softness | With Argan Oil | 10.1 Fl Oz
- Price
- $26.34
- Rating
- 4.6/5
- Reviews
- 24,527
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
4 flat
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 73%
Open market
0%
- Redken54%
- Pureology41%
- L'Oreal Paris3%
- Moroccanoil2%
Demand
Redken search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Redken search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- redken1.7M/yr
- pureology shampoo and conditioner1.1M/yr
- pureology481K/yr
- purology hydrate shampoo and conditioner for color process hair197K/yr
- redken leave in conditioner186K/yr
- redkin159K/yr
- pureology leave in conditioner101K/yr
- purology96K/yr
- loreal leave in conditioner114K/yr
- redken one united87K/yr
Reviews and returns
What reviews say buyers love and hate about Redken
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too strong scent
Bad smell
Smells like fish
Costs too much
WAY TOO EXPENSIVE
It is expensive
Not moisturizing
and DRY
not hydrating
Just another do nothing hair product
Hair falls out
Was horrible to my hair :
Very small tube
the bottle is small
So small
Love
Amazing fragrance
Strong fragrance
Great fragrance
Leaves Hair Soft
Leaves my hair soft
Great soft feel
Amazing quality
Great quality for affordable price
Great quality and exactly as described
Very hydrating
Great hydration
Super moisturizing
Leaves my hair soft
Helps strengthen hair
Helps keep my hair calm and super soft
Return
0.9% Return rate 29% Fixable by listing
Very small tube
the bottle is small
So small
Too strong scent
Bad smell
Smells like fish
Costs too much
WAY TOO EXPENSIVE
It is expensive
just not for my hair
Not for my hair
not for my hair
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Redken questions
Answered from the same tracked data.