Redken

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.6M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

+19.9%

Conversion, latest week

8.5%

Market size, estimated

$13.6Ma year

Peak month

July1.9× the quietest month

Top search term

redken1.7M searches a year

Listings sell for $33.38 on average, from $7.12 to $80.15. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $33.38 that is $200K to $267K a year per listing.

Average price

$33.38inside the $15 to $100 sweet spot

Price range

$7.12–$80.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$200K–$267K

Returns

0.9%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Conditioners. It carries 12,888 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#68in Conditioners

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

12,888per listing

Listings tracked

48

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

77 months