Redhead Mascara

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

4.5%

Market size, estimated

$82Ka year

Peak month

November2.5× the quietest month

Top search term

redhead mascara27K searches a year

Listings sell for $14.56 on average, from $4.69 to $42.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.56 that is $1K to $4K a year per listing.

Average price

$14.56under the $15 to $100 sweet spot

Price range

$4.69–$42.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

0.8%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #270 within Eyes. It carries 43,764 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

86%

Out of stock, average day

5.0%

Average rank

#270in Eyes

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

43,764per listing

Listings tracked

28

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months