Red Wine Hair Dye

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

6.1%

Market size, estimated

$51Ka year

Top search term

arctic fox ritual12K searches a year

Listings sell for $15.91 on average, from $10.92 to $25.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.91 that is $4K to $8K a year per listing.

Average price

$15.91inside the $15 to $100 sweet spot

Price range

$10.92–$25.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Hair Coloring Products. It carries 36,402 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#383in Hair Coloring Products

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

36,402per listing

Listings tracked

10

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months