red wine hair dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Price range
Good$10.92–$25.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 53K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Review moat
Bad36,401.7avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red wine hair dye is a $51K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
red wine hair dye market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $48K–$64K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
41
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- ARCTIC FOX82%
- AngeRose6%
- Schwarzkopf5%
- L'Oreal Paris5%
- MANIC PANIC3%
Demand
Weekly Amazon search volume, last 26 weeks — -12.6% search growth over the last 90 days.Top red wine hair dye search terms
- arctic fox ritual12K/yr
- tinte rojo vino8K/yr
- red wine hair dye9K/yr
- artic fox ritual9K/yr
- wine hair dye7K/yr
- arctic fox hair dye ritual3K/yr
- arctic fox ritual hair dye2K/yr
- ritual arctic fox4K/yr
Top red wine hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)
ARCTIC FOX$18.364.3★86,431 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)
ARCTIC FOX$18.584.3★86,431 rev
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color R48 Red Velvet (Intense Deep Auburn) Pack of 1 Hair Dye Kit
L'Oreal Paris$10.924.6★2,972 rev
AngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML
AngeRose$25.054.3★80 rev
Newest
by launch dateAngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML
AngeRose$25.0580 rev
AngeRose Hair Dye Shampoo 3 in 1 Instant Herb Ingrident Hair Dye to Cover Gray Hair Long-lasting & Natual Wine Red 400 ML
AngeRose$24.74256 rev
Schwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Schwarzkopf$11.027,300 rev
MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$15.58385 rev
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz RITUAL)
ARCTIC FOX$18.3686,431 rev
Trending
90-day click momentumSchwarzkopf Keratin Color Permanent Hair Color 4.8 Rich Bordeaux 1 Application - Salon Inspired Permanent Hair Dye for up to 80% Less Breakage vs Untreated Hair and up to 100% Gray Coverage
Schwarzkopf$11.024.5★
MANIC PANIC Classic Divine Wine Semi Permanent Hair Color - Deep Red-Based Pink Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
MANIC PANIC$15.584.6★
AngeRose Wine Red Hair Dye Shampoo 3 in 1 Natural Hair Dye to Cover Gray Hair 400 ML
AngeRose$25.054.3★
LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color R48 Red Velvet (Intense Deep Auburn) Pack of 1 Hair Dye Kit
L'Oreal Paris$10.924.6★
ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz RITUAL)
ARCTIC FOX$11.794.3★
What buyers say about red wine hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“this color is stunning”
“Cherry smell, and a lovely deep yet live red”
“Ideal for dyed hair:** Helps to cool the color between dyeing sessions”
“Great Product”
“It makes hair so soft”
“The color lasts a long time”
“Application was easy and consistent”
“Easy and quick”
“very good coverage”
“It doesnt stain skin too bad”
What buyers complain about
“Too dark”
“Not great on new growth for previously dyed hair”
“It has lasted a few weeks”
“Extremely Strong Chemical Fumes”
“Made my hair feel like straw that stuck together”
“was not impressed by the coverage”
“Stains the tub. requires immediate scrubbing”
“by the end of the week the color had faded quite noticeably”
“if you have any allergies. i dont lol”
“big bottle, it contains very little liquid”
Top return reasons
Common questions
- Is red wine hair dye profitable to sell on Amazon United States?
- The niche generates $51K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the red wine hair dye niche?
- 5 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red wine hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Durability. The return rate is 0.7%.
- What does it cost to enter the red wine hair dye niche?
- Listings span $10.92–$25.05; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 36,402 reviews — the moat a new listing must climb.