Is red shampoo profitable to sell on Amazon United States?

The niche generates $591K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (59/100).

How competitive is the red shampoo niche?

19 brands and 73 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in red shampoo?

Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 0.9%.

When does demand for red shampoo peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the red shampoo niche?

Listings span $9.69–$35.97; the average listing price is $22.76 (sweet spot $15–$100). The average incumbent carries 13,493 reviews — the moat a new listing must climb.

red shampoo

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$22.76

avg listing price — sweet spot $15–$100

Price range

Great$9.69–$35.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$591K

$591K/yr · 468K searches

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,493.19

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, red shampoo is a $591K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red shampoo market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $569K–$683K; units × avg price
Conversion rate: 5.5%
Avg BSR: #530
Page quality: 0%
Prime: 96%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 142 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

19%

John Frieda32%
KERACOLOR16%
L LUSETA11%
Celeb Luxury10%
Punky7%
L'Oreal Paris4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top red shampoo search terms

red shampoo102K/yr +10.7%5.0% conv.
red hair shampoo75K/yr -10.3%4.2% conv.
red hair dye shampoo30K/yr -0.2%2.2% conv.
red shampoo for red hair40K/yr -16.7%3.9% conv.
shampoo for red hair28K/yr +18.1%3.3% conv.
red shampoo and conditioner23K/yr +6.0%6.4% conv.
red hair shampoo and conditioner26K/yr -6.0%5.4% conv.
red color depositing shampoo21K/yr -0.8%3.4% conv.
shampoo for red dyed hair21K/yr -12.7%4.7% conv.
red depositing shampoo18K/yr -6.8%3.7% conv.

All search terms

Top red shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

John Frieda Radiant Red Shampoo & Conditioner Bundle Enhancing Shampoo & Conditioner Helps Enhance Shades with Pomegranate and Vitamin E

John Frieda$20.434.4★1,454 rev

Keracolor Clenditioner Color Depositing Conditioner - Hair Glaze Colorwash Red 12 Fl Oz

KERACOLOR$20.244.2★91,560 rev

John Frieda Radiant Red Boosting Shampoo and Conditioner Bundle Red Hair Shampoo and Conditioner 8.3 Fl Oz Pack of 2

John Frieda$18.364.4★1,454 rev

Luseta Color Enhancing Shampoo and Conditioner Set for Red & Copper Hair. Revives & Intensifies Fiery Hues Adds Radiant Shine Smooths Frizz Improves Elasticity with Pomegranate 2 x 16.9oz

L LUSETA$27.104.4★4,293 rev

Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser - Redilicious Semi Permanent Hair Color Refresh Temporary Hair Dye Sulfate-Free Vegan Red 8.5 fl oz

Punky$13.694.3★6,699 rev

Newest

by launch date

Color Treated Red Hair Shampoo and Conditioner Set with Pomegranate Extract for Copper Brightening and Strengthening for Women and Men 16.8oz*2

L LUSETA$27.9718,606 rev

3mo ago

John Frieda Radiant Red Boosting Shampoo and Conditioner Bundle Red Hair Shampoo and Conditioner 8.3 Fl Oz Pack of 2

John Frieda$18.361,454 rev

4mo ago

Hair Dye Shampoo 3 in 1 for Women & Men Rich Wine Red Root-to-Tip Coloring with Natural Extracts 3-4 Weeks Lasting Smooth Shiny Finish Easy Home Use for All Hair Types 16.9 fl oz (Wine Red)

Sklight$21.3963 rev

7mo ago

AngeRose Hair Dye Shampoo 3 in 1 Instant Herb Ingrident Hair Dye to Cover Gray Hair Long-lasting & Natual Wine Red 400 ML

AngeRose$24.74256 rev

1y ago

Fvquhvo Red Hair Dye Shampoo Instant Hair Color Shampoo Covers Gray in Minutes Burgundy Hair Dye Champu Para Pintar el Cabello Champu Para Canas Easy to Use 16.90 Fl Oz

Fvquhvo$20.0874 rev

1y ago

What buyers say about red shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Color19%

“Rich color”

Smell13%

“The scent is beautiful”

Quality-Overall10%

“Excellent product”

Suitability Colored Hair8%

“Keeps the color in my hairl”

Soft Feel7%

“Hair is soft”

Value For Money6%

“Great price too”

Ease Of Use4%

“this is a really convenient option”

Color Fading/Discoloration3%

“the color has held up nicely”

Hair Styling2%

“I love the way it made my hair feel super clean and soft”

Cleansing2%

“Cleans my hair well”

What buyers complain about

Color18%

“Color fades fast”

Functionality-Overall8%

“Pump didn't work”

Suitability Colored Hair6%

“did not boost my hair color at all”

Motor Power5%

“Pump is defective”

Value For Money5%

“Not worth the Price”

Smell5%

“Chemical scent”

Hair Related4%

“Made Hair Fall Out”

Moist/Dry4%

“makes your hair very dry”

Stain Resistance3%

“Stained my bathtub”

Allergies2%

“Allergic reaction”

Top return reasons

Color28%

Leak-Proof11%

Suitability Colored Hair8%

Advertised Vs Actual Product8%

Functionality-Overall6%

Motor Power6%