Red Shampoo

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $591K a year.

Searches, last 12 months

468K

Growth, 90 days vs prior 90

+1.3%

Conversion, latest week

5.5%

Market size, estimated

$591Ka year

Peak month

October1.2× the quietest month

Top search term

red shampoo102K searches a year

Listings sell for $22.76 on average, from $9.69 to $35.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $22.76 that is $28K to $34K a year per listing.

Average price

$22.76inside the $15 to $100 sweet spot

Price range

$9.69–$35.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$28K–$34K

Returns

0.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #530 within Hair Coloring Products. It carries 13,493 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#530in Hair Coloring Products

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

13,493per listing

Listings tracked

27

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

66 months