Is red scrunchie profitable to sell on Amazon United States?

The niche generates $49K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (46/100).

How competitive is the red scrunchie niche?

21 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in red scrunchie?

Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 1.9%.

When does demand for red scrunchie peak?

Demand peaks in Oct; the busiest month runs 3.5× the quietest.

What does it cost to enter the red scrunchie niche?

Listings span $4.84–$12.87; the average listing price is $7.74 (sweet spot $15–$100). The average incumbent carries 3,684 reviews — the moat a new listing must climb.

red scrunchie

Skip it

Prices mostly outside the sweet spot ($4.84–$12.87) — this niche doesn't clear our bar today.

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,683.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.74

avg listing price — sweet spot $15–$100

Market size

Bad$49K

$49K/yr · 102K searches

Price range

Bad$4.84–$12.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red scrunchie is a $49K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red scrunchie market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $62K–$77K; units × avg price
Conversion rate: 6.2%
Avg BSR: #1,016
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

54%

Top 20: 95%

Open market

36%

Motique Accessories23%
SEVEN STYLE15%
YISSION9%
Conair7%
Semato6%
ATENA HOME5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +17.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 3.5×

Open Trend

Top red scrunchie search terms

red scrunchie59K/yr +22.2%6.1% conv.
red scrunchies17K/yr +17.4%4.7% conv.
red hair scrunchie7K/yr +53.9%5.3% conv.
red silk scrunchie4K/yr -6.2%3.4% conv.
red satin scrunchies2K/yr +9.0%3.1% conv.
red hair scrunchies6K/yr +17.1%4.1% conv.
red silk scrunchies3K/yr +4.6%1.9% conv.
red scrunchies for hair5K/yr -88.6%5.6% conv.

All search terms

Top red scrunchie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 2 Solid Scrunchies (Red)

Motique Accessories$6.944.6★3,954 rev

Satin Scrunchies for Women 8PCS Red Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts

SEVEN STYLE$7.234.7★69,911 rev

YISSION Red Hair Scrunchies Soft Elastic Hair Ties for Women and Girls No Damage Ponytail Holders for Daily Wear Gym Parties & Gifts 2 Pack

YISSION$5.923.3★7 rev

Scunci by Conair The Original Satin Scrunchie hair accessories - hair accessories for women - hair ties - valentines gifts for her - oversized scrunchies - Cherry Red

Conair$5.174.5★1,695 rev

ATENA HOME 100% Pure Mulberry Silk Hair Scrunchies 16 Momme Silk Scrunchies Silk Hair Ties for Women Girls Curly Thick Thin Hair Black Satin Sleep 1 Count (01 red)

ATENA HOME$6.864.2★132 rev

Newest

by launch date

YISSION Red Cotton Hair Scrunchies 20 Pack Soft Elastic Hair Ties for Women Girls Non-Slip Ponytail Holders Comfortable Hair Bands for All Hair Types Daily Party & Holiday Use

YISSION$9.650 rev

3mo ago

YISSION Red Hair Scrunchies Soft Elastic Hair Ties for Women and Girls No Damage Ponytail Holders for Daily Wear Gym Parties & Gifts 2 Pack

YISSION$5.927 rev

6mo ago

Oversized Scrunchie 7.87 Large Red Scrunchie for Thick Hair Jumbo Scrunchies XL Oversized Scrunchies for Women

Xicer$6.880 rev

7mo ago

Satin Scrunchies for Women 8PCS Red Silk Hair Ties No Crease Frizz-Free Gentle Elastic Hair Bands for Thick & Thin Hair Soft & Stylish Hair Accessories Gifts

SEVEN STYLE$7.2369,911 rev

8mo ago

Esitrormi Red Satin Scrunchies for Thin & Thick Hair Bow Ties for Women Satin Scarf Hair Ribbons for Girls Red Accessory for Woman (Pack of 3)

Esitrormi$6.034 rev

9mo ago

What buyers say about red scrunchie

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Colors are pretty”

Value For Money12%

“Good deal”

Quality-Overall8%

“Quality is as expected for the price: I use them as non-tangling replacements for basic elastics”

Soft Feel7%

“Soft to the touch”

Gifting Purpose4%

“Cute for gifts”

Advertised Vs Actual Product4%

“as it was advertised”

Hair Styling3%

“Perfect hair ties”

Stretchability/Expandability/Elasticity3%

“They don't lose their elasticity”

Suitability Colored Hair2%

“we love these they are so good in our hair”

Suitability Straight Hair2%

“Amazing for my hair”

What buyers complain about

Quality-Overall20%

“Poor quality”

Material Quality12%

“I don't what kind of fabric they used here”

Size-Overall11%

“Not tight enough”

Color6%

“The white looks more like Gray”

Stretchability/Expandability/Elasticity5%

“The worses scrunchies Ive ever bought they are thin the dont got much stretch room fir ur hair to pull throw”

Smell4%

“The only thing I want to note is that they have a very plastic kind of smell”

Durability3%

“will be buying again cause after a while the inside band has broken”

Thickness3%

“I dont know if Id recommend them for thicker and longer braid styles and all,”

Wrinkles3%

“Still wrinkly”

Hair Related2%

“This will cause hair breakage”

Top return reasons

Size-Overall25%

Material Quality19%

Quality-Overall17%

Color11%

Advertised Vs Actual Product7%

Stretchability/Expandability/Elasticity4%

Suitability Long Hair3%

Thin3%

Value For Money2%

Smell1%

Common questions

Is red scrunchie profitable to sell on Amazon United States?: The niche generates $49K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (46/100).
How competitive is the red scrunchie niche?: 21 brands and 36 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in red scrunchie?: Top complaints mined from reviews: Quality-Overall, Material Quality, Size-Overall. The return rate is 1.9%.
When does demand for red scrunchie peak?: Demand peaks in Oct; the busiest month runs 3.5× the quietest.
What does it cost to enter the red scrunchie niche?: Listings span $4.84–$12.87; the average listing price is $7.74 (sweet spot $15–$100). The average incumbent carries 3,684 reviews — the moat a new listing must climb.