Red Scrunchie

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

102K

Growth, 90 days vs prior 90

+17.8%

Conversion, latest week

6.2%

Market size, estimated

$49Ka year

Peak month

October3.5× the quietest month

Top search term

red scrunchie59K searches a year

Listings sell for $7.74 on average, from $4.84 to $12.87. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.74 that is $2K to $4K a year per listing.

Average price

$7.74under the $15 to $100 sweet spot

Price range

$4.84–$12.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,016 within Elastics & Ties. It carries 3,684 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,016in Elastics & Ties

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

3,684per listing

Listings tracked

25

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months