red rhinestones
Skip itPrices mostly outside the sweet spot ($5.55–$14.23) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Market size
Good$286K$286K/yr · 517K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,153.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$5.55–$14.23cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, red rhinestones is a $286K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Oct. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
red rhinestones market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $238K–$318K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.6%
- Avg brand age
- 40 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
0%
- TINKRSTUFF43%
- Worthofbest21%
- BEADSLAND18%
- BELLEBOOST13%
- qiipii3%
- AnoleAir2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.8% search growth over the last 90 days.Peak months: May, Oct · busiest ÷ quietest = 2.2×
Top red rhinestones search terms
- red rhinestones219K/yr
- red rhinestones for bedazzling71K/yr
- red bedazzling gems30K/yr
- red gems44K/yr
- red gems for bedazzling20K/yr
- rhinestones red13K/yr
- red rhinestone14K/yr
- bedazzling kit red7K/yr
- red flatback rhinestones12K/yr
- red stones11K/yr
Top red rhinestones products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6100Pcs Resin Red Rhinestones for Bedazzling with 2Pcs 10ml B7000 Jewelry Glue 1 Box Flatback Gems Crystals Diamonds for Makeup Crafting Nail Art
TINKRSTUFF$6.264.7★1,614 rev
32000Pcs Resin Rhinestones with Tweezers for Crafting Red Flatback Gems Bedazzling Crystal with 3Pcs 10ml B7000 Jewelry Glue for DIY Crafts Clothing Tumblers Shoes Fabric Nail Art
TINKRSTUFF$9.764.7★2,973 rev
33000Pcs Red Rhinestones for Bedazzling Multi Sizes 2 3 4 5 6mm Siam Flatback Gems Bedazzler Kit with B7000 Glue Resin Flat Back Diamond Jewel Gemstone Crystal Rhine Stone for Crafting Clothes Shoes
Worthofbest$9.904.8★2,205 rev
31000Pcs Red Rhinestones for Bedazzling Siam Mix Sizes 2 3 4 5 6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Rhine Stone Crystal Jewel Diamond Gemstone for Crafting Clothes Shoes
Worthofbest$9.994.8★2,395 rev
Resin Rhinestones for Crafting with B7000 Jewelry Glue 1 Box Red Flatback Crystals with 3Pcs 10ml Glue for Bedazzling Crafts DIY Nail Art MakeupNon Hotfix Gems for Clothing Shoes
TINKRSTUFF$6.134.7★1,844 rev
Newest
by launch date
36000Pcs Red Rhinestones Gems for Bedazzling Siam Mixed Sizes 2-6MM Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Rhine Stone Diamond Jewel Gemstone for Crafting Clothes
Worthofbest$14.231,212 rev
12000Pcs Red Color Rhinestones for Bedazzling 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Red Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$9.33386 rev
32000Pcs Red Rhinestones for Bedazzling Siam Assorted Sizes 2-6MM Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Gemstone Rhine Stone Diamond Jewel Crystal for Crafting Clothes
Worthofbest$9.841,745 rev
31000Pcs Red Rhinestones for Bedazzling Siam Mix Sizes 2 3 4 5 6mm Flatback Gems Bedazzle Kit with B7000 Glue Flat Back Resin Rhine Stone Crystal Jewel Diamond Gemstone for Crafting Clothes Shoes
Worthofbest$9.992,395 rev
6000Pcs Resin Rhinestones for Bedazzling with 3Pcs B7000 Jewelry Glue 1 Box Red Flatback Rhinestones for Crafting Crafts DIY Crystals Gems for Clothing Shoes Tumblers Nail Art Makeup
BELLEBOOST$5.89694 rev
Trending
90-day click momentum36000Pcs Red Rhinestones Gems for Bedazzling Siam Mixed Sizes 2-6MM Flatback Gems Bedazzler Kit with B7000 Glue Flat Back Resin Crystal Rhine Stone Diamond Jewel Gemstone for Crafting Clothes
Worthofbest$14.234.7★
Beadsland Flat Back Crystal Rhinestones Round Gems for Nail Art and Craft Glue Fix Siam 2.7-2.9mm SS10/1440pcs
BEADSLAND$6.874.7★
5000PCS 3mm Resin Rhinestones in Bulk (Red) Bedazzling Flatback Crystals for Crafts DIY Nail Decoration Gems Charms for Tumbler Shoes Clothing Fabric with Pickup Pen and Tweezers
BELLEBOOST$5.734.7★
12000Pcs Red Color Rhinestones for Bedazzling 2/3/4/5/6mm Mix Sizes Jelly Bedazzling Resin Gems Red Gems Bedazzling for Crafting Flatback Resin Rhinestones for DIY Face Makeup Crafts Tumblers
AnoleAir$9.334.6★
beadsland 1440 Piece Flat Back Crystal Rhinestones Round Gems 1.3mm-6.5mm Dark Siam (SS20(4.6-4.8mm))
BEADSLAND$9.634.7★
What buyers say about red rhinestones
What buyers praise and complain about, mined from review topics.What buyers love
“the color is pretty accurate”
“They sparkle really nice”
“Good quality”
“Definitely worth it”
“Great assortment of sizes”
“easy to use”
“The stones themselves have good clarity and are durable”
“Comes with everything in the picture”
“They adhered well on a round bra cup”
“Easy to apply to my cup”
What buyers complain about
“poor glue”
“somewhat small”
“Misleading Color”
“The pictures dont do it justice these rhinestones are super shiny”
“I always worry is it will sparkle or be dull this are very sparkly”
Top return reasons
Common questions
- Is red rhinestones profitable to sell on Amazon United States?
- The niche generates $286K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +43.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the red rhinestones niche?
- 6 brands and 9 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in red rhinestones?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Color. The return rate is 2.1%.
- When does demand for red rhinestones peak?
- Demand peaks in May–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the red rhinestones niche?
- Listings span $5.55–$14.23; the average listing price is $7.94 (sweet spot $15–$100). The average incumbent carries 3,154 reviews — the moat a new listing must climb.