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Red Press on Nails

Maybe

The top 5 products take only 23% of clicks. But prices span $5.88–$18.58, mostly outside the sweet spot, so Red Press on Nails is a Maybe.

Flapen Score
62
62 / 100
Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$567K/yr1.4M searches / yr
90-day growth
+5.4%search demand this quarter
Competition
23%top-5 click share · 41 brands · 61 sellers

Flapen Score

Red Press on Nails against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Press on Nails is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Press on Nails market on Amazon at a glance

Shoppers on Amazon United States searched for Red Press on Nails 1.4M times last year and spent an estimated $567K. The top 5 brands take 51% of clicks. Demand peaks in Jan–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $567K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
4.3%
Market size, estimated
$567Ka year
Peak month
January5.6× the quietest month
Top search term
red press on nails457K searches a year

02 · Price

A sale here is worth $9.73.

Listings sell for $9.73 on average, from $5.88 to $18.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $9.73 that is $2K to $5K a year per listing.

Average price
$9.73under the $15 to $100 sweet spot
Price range
$5.88–$18.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #380 within False Nails & Accessories. It carries 2,381 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#380in False Nails & Accessories
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
2,381per listing
Listings tracked
79

04 · Newcomers

8 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
8Amazon's first-year sales bar
Average brand age
22 months

Products

Top Red Press on Nails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

61

Top-5 brand share

51%

Top 20: 84%

Top-5 click share

23%

Top 20: 54%

Open market

46%

  • Brand 115%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Red Press on Nails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Red Press on Nails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red press on nails457K/yr
  • red nails171K/yr
  • press on nails red111K/yr
  • red nails press on94K/yr
  • red french tip press on nails77K/yr
  • burgundy press on nails84K/yr
  • red press on nails short61K/yr
  • burgundy nails36K/yr
  • red press on nails almond36K/yr
  • dark red press on nails36K/yr

Reviews and returns

What reviews say buyers love and hate about Red Press on Nails

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
15%of negative reviews mention “Durability”
2.2%of orders come back
“fell off”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Press on Nails questions

Answered from the same tracked data.