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Red Perfume

Fail

The top 5 brands take 100% of clicks, so Red Perfume is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$189K/yr82K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
89%top-5 click share · 4 brands · 101 sellers

Flapen Score

Red Perfume against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Perfume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Perfume market on Amazon at a glance

Shoppers on Amazon United States searched for Red Perfume 82K times last year and spent an estimated $189K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
8.3%
Market size, estimated
$189Ka year
Peak month
December3.3× the quietest month
Top search term
red perfume31K searches a year

02 · Price

A sale here is worth $27.88.

Listings sell for $27.88 on average, from $9.68 to $63.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $27.88 that is $21K to $28K a year per listing.

Average price
$27.88inside the $15 to $100 sweet spot
Price range
$9.68–$63.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Women's. It carries 3,377 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#179in Women's
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,377per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Red Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 237%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Red Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Red Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red perfume31K/yr
  • red perfume for women28K/yr
  • perfume red6K/yr
  • red perfume by giorgio for women6K/yr
  • giorgio red perfume for women5K/yr
  • red by giorgio perfume for women3K/yr
  • red cologne for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Perfume

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
57%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very strong synthetic smell”
A buyer, on “Smell”57% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Perfume questions

Answered from the same tracked data.