Red Perfume
FailThe top 5 brands take 100% of clicks, so Red Perfume is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $189K/yr82K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 101 sellers
Flapen Score
Red Perfume against its category
The dotted line is the Beauty & Personal Care average. Past it, Red Perfume is stronger. Inside it, weaker.
Market
The Red Perfume market on Amazon at a glance
Shoppers on Amazon United States searched for Red Perfume 82K times last year and spent an estimated $189K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $189Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- red perfume31K searches a year
02 · Price
A sale here is worth $27.88.
Listings sell for $27.88 on average, from $9.68 to $63.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $27.88 that is $21K to $28K a year per listing.
- Average price
- $27.88inside the $15 to $100 sweet spot
- Price range
- $9.68–$63.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $21K–$28K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Women's. It carries 3,377 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #179in Women's
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,377per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Red Perfume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 156%
- Brand 237%
- Brand 33%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Red Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Red Perfume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red perfume31K/yr
- red perfume for women28K/yr
- perfume red6K/yr
- red perfume by giorgio for women6K/yr
- giorgio red perfume for women5K/yr
- red by giorgio perfume for women3K/yr
- red cologne for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Perfume
We read the reviews and the return reasons for every product selling here.
“Very strong synthetic smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Perfume questions
Answered from the same tracked data.









