red perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.88avg listing price — sweet spot $15–$100
Price range
Great$9.68–$63.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$189K$189K/yr · 82K searches
Review moat
Okay3,376.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red perfume is a $189K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red perfume market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- $167K–$223K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #179
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Elizabeth Arden56%
- GIORGIO BEVERLY HILLS37%
- Dumont3%
- GUESS3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top red perfume search terms
- red perfume31K/yr
- red perfume for women28K/yr
- perfume red6K/yr
- red perfume by giorgio for women6K/yr
- giorgio red perfume for women5K/yr
- red by giorgio perfume for women3K/yr
- red cologne for women3K/yr
Top red perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giorgio Beverly Hills Red Perfume for Women Eau De Toilette EDT Spray 3 Fl Oz
Elizabeth Arden$28.054.7★3,984 rev
Giorgio by Giorgio Beverly Hills for Women - 3 oz EDT Spray
GIORGIO BEVERLY HILLS$27.704.7★2,634 rev
Red By Giorgio Beverly Hills Body Mist 8 Oz
GIORGIO BEVERLY HILLS$9.684.5★934 rev
Red for Men Giorgio Beverly Hills Eau de Toilette Spray Cologne for Men 1.7 fl oz
GIORGIO BEVERLY HILLS$20.364.6★565 rev
Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz
Elizabeth Arden$63.304.6★3,315 rev
Newest
by launch date
Guess Seductive Red Women EDT Spray 2.5 oz
GUESS$22.726,771 rev
Dumont Nitro Red 3.4 Fl Oz Eau De Parfum for Men Rich Fruity Woody Floral Fragrance Luxurious Long Lasting Scent
Dumont$29.683,945 rev
Red By Giorgio Beverly Hills Body Mist 8 Oz
GIORGIO BEVERLY HILLS$9.68934 rev
Giorgio Beverly Hills Red Perfume for Women Eau De Toilette EDT Spray 3 Fl Oz
Elizabeth Arden$28.053,984 rev
Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz
Elizabeth Arden$63.303,315 rev
Trending
90-day click momentum
Red By Giorgio Beverly Hills For Women. Eau De Toilette Spray 1.6 Ounces
GIORGIO BEVERLY HILLS$21.524.6★
Red By Giorgio Beverly Hills Body Mist 8 Oz
GIORGIO BEVERLY HILLS$9.684.5★
Giorgio by Giorgio Beverly Hills for Women - 3 oz EDT Spray
GIORGIO BEVERLY HILLS$27.704.7★
Dumont Nitro Red 3.4 Fl Oz Eau De Parfum for Men Rich Fruity Woody Floral Fragrance Luxurious Long Lasting Scent
Dumont$29.684.6★
Elizabeth Arden Red Door Womens Perfume Fragrance Floral Parfum with Notes of Freesia Roses and Sandalwood Eau de Parfum 1.7 fl oz
Elizabeth Arden$63.304.6★
What buyers say about red perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet smell”
“Good price”
“Great bottle”
“And the longevity is great as well so far”
“Gift for Mom”
“I love the Nitro Black”
“Just what we wanted”
“Perfect stocking stuffer”
“PURFUME”
“not heavy”
What buyers complain about
“Very strong synthetic smell”
“Doesnt last over 45 minutes”
“Appears to be false advertising”
“the perfume bottle was bone dry”
“Not the best”
“Disfunctional product very unhappy”
“Burning sensation when I spray my neck”
“Not as Strong”
“The bottle is larger than I thought”
“Not worth the price”
Common questions
- Is red perfume profitable to sell on Amazon United States?
- The niche generates $189K/yr across 8 tracked products. 90-day search growth is +3.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the red perfume niche?
- 4 brands and 101 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red perfume?
- Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for red perfume peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the red perfume niche?
- Listings span $9.68–$63.30; the average listing price is $27.88 (sweet spot $15–$100). The average incumbent carries 3,377 reviews — the moat a new listing must climb.