Red Orange Nail Polish

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +202.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

230K

Growth, 90 days vs prior 90

+202.3%

Conversion, latest week

8.7%

Market size, estimated

$233Ka year

Peak month

June27.2× the quietest month

Top search term

cajun shrimp opi nail polish48K searches a year

Listings sell for $11.61 on average, from $7.03 to $22.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $11.61 that is $23K to $29K a year per listing.

Average price

$11.61under the $15 to $100 sweet spot

Price range

$7.03–$22.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

2,000–2,500

Revenue per listing a year

$23K–$29K

Returns

0.1%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #219 within Nail Polish. It carries 19,828 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#219in Nail Polish

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

19,828per listing

Listings tracked

6

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

67 months