Red Nail Polish

Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $488K a year.

Searches, last 12 months

826K

Growth, 90 days vs prior 90

+40.3%

Conversion, latest week

7.1%

Market size, estimated

$488Ka year

Peak month

December2.5× the quietest month

Top search term

red nail polish442K searches a year

Listings sell for $8.36 on average, from $1.30 to $22.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $8.36 that is $17K to $21K a year per listing.

Average price

$8.36under the $15 to $100 sweet spot

Price range

$1.30–$22.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

$17K–$21K

Returns

0.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Nail Polish. It carries 34,988 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Nail Polish

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

34,988per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months