red lipstick
Worth a lookShows low returns (0.9%), but a deep review moat (36,522 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$1.05–$32.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$261K$261K/yr · 467K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.70avg listing price — sweet spot $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad36,522.02avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, red lipstick is a $261K/yr Amazon United States market (467K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
red lipstick market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $243K–$291K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.9%
- Avg brand age
- 57 months
- Avg seller age
- 132 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
220
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
38%
Top 20: 74%
Open market
16%
- MAYBELLINE39%
- wet n wild12%
- REVLON11%
- evpct10%
- NYX PROFESSIONAL MAKEUP8%
- MAC4%
- Open — no brand owns it (10 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 8.6×
Top red lipstick search terms
- red lipstick long lasting58K/yr
- red matte lipstick53K/yr
- red lipstick matte37K/yr
- labial rojo35K/yr
- matte red lipstick33K/yr
- red lip35K/yr
- bright red lipstick25K/yr
- blue red lipstick21K/yr
- mac red lipstick24K/yr
- red lipstick for dance recital6K/yr
Top red lipstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)
MAYBELLINE$7.924.4★2,121 rev
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary
MAYBELLINE$8.064.4★190,208 rev
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)
NYX PROFESSIONAL MAKEUP$5.904.5★125,229 rev
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Hot Red
wet n wild$1.494.3★64,471 rev
wet n wild Mega Last Matte Lip Color Semi Matte Hyaluronic Acid Infused Long Lasting Full Coverage for a Nourishing Pout Cruelty-Free & Vegan - Stoplight Red
wet n wild$2.294.2★8,608 rev
Newest
by launch dateMAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)
MAYBELLINE$7.922,121 rev
Depuplum Red Lipstick Matte for Women Colorstay Long Lasting Lipsticks
Depuplum$9.862,006 rev
MAKI YIKA Red Lipstick for Women Color Stay Long Lasting Lipsticks
MAKI YIKA$9.905,716 rev
Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick
MAC$24.03393 rev
evpct 1Pcs Ruby Brick Red Matte Liquid Lipstick Lip Gloss Glossy Set for Black Women 24 Hour Silky Velvet Lipstick labiales matte larga duracion mate 24 horas originales 08#
evpct$6.38167 rev
Trending
90-day click momentumMAYBELLINE Serum Lipstick Hydrating Lip Makeup with 8HRs of Lip Plumping Moisture with Hyaluronic Acid + Oil Blend Wild Card (Midtone Red Matte)
MAYBELLINE$7.924.4★
wet n wild Silk Finish Lipstick Hydrating Rich Buildable Lip Color Formulated with Vitamins A E & Macadamia for Ultimate Hydration Cruelty-Free & Vegan - Hot Red
wet n wild$1.494.3★
Maybelline Color Sensational Ultimatte Matte Lipstick Non-Drying Intense Color Pigment More Scarlet Scarlet Red 1 Count
MAYBELLINE$6.664.4★
Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Dancer Brick Red 1 Count Packaging May Vary
MAYBELLINE$8.874.4★
Macximal Silky Matte - Ruby Woo by MAC for Women - 0.11 oz Lipstick
MAC$24.034.5★
What buyers say about red lipstick
What buyers praise and complain about, mined from review topics.What buyers love
“Great red color”
“Durable”
“Excellent brand of lipstick”
“Nice and smooth”
“Worth the price”
“Very moisturizing”
“Applies smooth”
“stays the same color”
“Creamy texture”
“does not smear”
What buyers complain about
“Horrible color”
“Really dry”
“it falls off quickly”
“Doesnt stick on lips”
“its overpriced for its size and quality”
“Wrong description”
“Also not smudge resistant”
“Waste of money”
“the application is poor”
“Not easy to use”
Top return reasons
Common questions
- Is red lipstick profitable to sell on Amazon United States?
- The niche generates $261K/yr across 47 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the red lipstick niche?
- 16 brands and 220 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in red lipstick?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 0.9%.
- When does demand for red lipstick peak?
- Demand peaks in Oct–Dec; the busiest month runs 8.6× the quietest.
- What does it cost to enter the red lipstick niche?
- Listings span $1.05–$32.68; the average listing price is $9.70 (sweet spot $15–$100). The average incumbent carries 36,522 reviews — the moat a new listing must climb.