Red Lipstick

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months

467K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

5.8%

Market size, estimated

$261Ka year

Peak month

October8.6× the quietest month

Top search term

red lipstick long lasting58K searches a year

Listings sell for $9.70 on average, from $1.05 to $32.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $9.70 that is $2K to $5K a year per listing.

Average price

$9.70under the $15 to $100 sweet spot

Price range

$1.05–$32.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #93 within Lips. It carries 36,522 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#93in Lips

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

36,522per listing

Listings tracked

47

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months