Is red lip stain profitable to sell on Amazon United States?

The niche generates $109K/yr across 34 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the red lip stain niche?

18 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in red lip stain?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.

What does it cost to enter the red lip stain niche?

Listings span $1.05–$20.89; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 28,553 reviews — the moat a new listing must climb.

red lip stain

Worth a look

Shows low returns (1.4%), but a deep review moat (28,553 avg reviews) keeps it on the watch list.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.06

avg listing price — sweet spot $15–$100

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Price range

Okay$1.05–$20.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$109K

$109K/yr · 176K searches

Review moat

Bad28,553.12

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, red lip stain is a $109K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

red lip stain market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $88K–$111K; units × avg price
Conversion rate: 5.6%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

103

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

26%

MAYBELLINE16%
COVERGIRL16%
e.l.f.12%
NYX PROFESSIONAL MAKEUP11%
Sacheu10%
Wonderskin10%

Top red lip stain search terms

red lip stain128K/yr +6.8%5.5% conv.
red lip tint15K/yr -3.1%2.4% conv.
lip stain red8K/yr -12.1%5.3% conv.
red lip stain long lasting6K/yr +55.0%5.0% conv.
red lipstain6K/yr +10.1%4.6% conv.
red lip stain peel off7K/yr -36.4%2.5% conv.
red lipstick stain3K/yr +10.5%6.2% conv.

All search terms

Top red lip stain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red

e.l.f.$5.414.4★8,829 rev

Covergirl Outlast Lipstain 30 Iconic Ruby Smooth Application Precise Pen-Like Tip Transfer-Proof Satin Stained Finish Vegan Formula 0.06oz

COVERGIRL$8.924.0★7,351 rev

Maybelline Super Stay Matte Ink Liquid Lipstick Makeup Long Lasting High Impact Color Up to 16H Wear Exhilarator Ruby Red 1 Count Packaging May Vary

MAYBELLINE$8.064.4★190,208 rev

evpct 3Pcs Ruby Bright Dark Deep Red Lip Stain Lipstick with Lip Liner Burgundy Red Matte Lip Liner and Liquid Lipstick Set for Women Long Lasting Waterproof 24 24 Hours Lip Sitck Paint

evpct$10.003.9★3,937 rev

Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish (getREDy)

Sacheu$12.884.0★22,018 rev

Newest

by launch date

LANEIGE JuicePop Box Lip Tint: Long-Lasting Hydrating Lightweight Tint Buildable Juicy Color & Nourishing Shine K-Beauty Lip Essential for Long-Lasting Comfort Red Classic

LANEIGE$20.89801 rev

5mo ago

LOreal Paris Hyaluron Tint Lip Stain Serum Long Lasting Hydrating Lip Makeup Infused with Hyaluronic Acid 420 Le Rouge Paris (Universal Red)

L'Oreal Paris$11.401,259 rev

8mo ago

Sacheu Lip Liner STAY-N Peel Off Lip Stain Long Lasting Waterproof Lip Tint with Hyaluronic Acid & Vitamin E Transfer Proof Matte Finish Vegan & Cruelty-Free (RED-Y OR NOT)

Sacheu$10.56376 rev

10mo ago

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red

e.l.f.$5.418,829 rev

1y ago

MAYBELLINE Super Stay Teddy Lip Tint Long Lasting Matte Lipstick For Up To 12HR Wear Wild At Heart 1 Count

MAYBELLINE$8.6213,834 rev

1y ago

What buyers say about red lip stain

What buyers praise and complain about, mined from review topics.

What buyers love

Color36%

“Bright colors”

Quality-Overall7%

“Excellent Product”

Durability6%

“Cute and durable”

Value For Money5%

“Worth the price”

Soft Feel4%

“Goes on smooth”

Moist/Dry4%

“It is hydrating”

Ease Of Application4%

“quick application”

Ease Of Use3%

“Easy to put on”

Stain Resistance2%

“Does not really stain”

Texture/Consistency-Overall2%

“Creamy texture”

What buyers complain about

Color18%

“Too dark”

Durability14%

“it comes off too easily”

Moist/Dry8%

“doesn't moisturize”

Value For Money5%

“Kind of expensive”

Stain Resistance5%

“Although it leaves a stain”

Smell4%

“Chemical smell”

Advertised Vs Actual Product3%

“Not as described”

Functionality-Overall3%

“Dont work like its advertised”

Adhesion/Stickiness2%

“I experienced 0 stickiness”

Quality-Overall2%

“cheaper quality”

Top return reasons

Color43%

Stain Resistance18%

Advertised Vs Actual Product9%

Moist/Dry5%

Functionality-Overall5%

Product Condition3%

Smell2%

Durability2%

Color Fading/Discoloration2%

Value For Money2%

Common questions

Is red lip stain profitable to sell on Amazon United States?: The niche generates $109K/yr across 34 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the red lip stain niche?: 18 brands and 103 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in red lip stain?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.4%.
What does it cost to enter the red lip stain niche?: Listings span $1.05–$20.89; the average listing price is $11.06 (sweet spot $15–$100). The average incumbent carries 28,553 reviews — the moat a new listing must climb.