Red Lip Liner
FailProducts sell for $6.06 on average, outside the sweet spot, so Red Lip Liner is a Fail.
- Flapen Score
- 45 / 100Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 4845
- Market size
- $94K/yr166K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 96 sellers
Flapen Score
Red Lip Liner against its category
The dotted line is the Beauty & Personal Care average. Past it, Red Lip Liner is stronger. Inside it, weaker.
Market
The Red Lip Liner market on Amazon at a glance
Shoppers on Amazon United States searched for Red Lip Liner 166K times last year and spent an estimated $94K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 166K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $94Ka year
- Peak month
- October3.9× the quietest month
- Top search term
- red lip liner118K searches a year
02 · Price
A sale here is worth $6.06.
Listings sell for $6.06 on average, from $1.15 to $20.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $6.06 that is $5K to $6K a year per listing.
- Average price
- $6.06under the $15 to $100 sweet spot
- Price range
- $1.15–$20.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $5K–$6K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Lips. It carries 12,633 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #23in Lips
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 12,633per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Red Lip Liner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
96
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
17%
- Brand 123%
- Brand 222%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 65%
- Open — no brand owns it (6 brands, 17%)
Demand
Red Lip Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.9×
Search terms
Top Red Lip Liner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red lip liner118K/yr
- lip liner red10K/yr
- red lipliner10K/yr
- red lip liner pencil8K/yr
- red lip liner long lasting4K/yr
- red lip pencil5K/yr
- red liner5K/yr
- nyx red lip liner3K/yr
- red makeup pencil3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Lip Liner
We read the reviews and the return reasons for every product selling here.
“Not the color shown”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Lip Liner questions
Answered from the same tracked data.