red lip gloss
Skip itA deep review moat (27,509 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.12–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad$7.91avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 159K searches
Review moat
Bad27,508.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, red lip gloss is a $71K/yr Amazon United States market (159K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
red lip gloss market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $63K–$79K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
98
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
10%
- e.l.f.36%
- NYX PROFESSIONAL MAKEUP34%
- L.A. COLORS9%
- Summer Fridays6%
- NICKA K NEW YORK3%
- Rimmel2%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top red lip gloss search terms
- red lip gloss94K/yr
- red lip oil12K/yr
- red lipgloss14K/yr
- red gloss7K/yr
- lip gloss red8K/yr
- red lip gloss for women6K/yr
- nyx rocky road4K/yr
- nyx rocky road butter gloss6K/yr
- nyx butter gloss rocky road4K/yr
- elf red lip gloss3K/yr
Top red lip gloss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)
NYX PROFESSIONAL MAKEUP$5.904.5★125,229 rev
e.l.f. Lip Lacquer Hydrating Lip Gloss Non-Sticky Ultra-Shine with Vitamin A & E Vegan & Cruelty-Free Cherry Bomb
e.l.f.$3.894.4★42,319 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious
e.l.f.$8.674.6★29,517 rev
L.A. COLORS High Shine Lipgloss Dynamite CLG939
L.A. COLORS$2.544.5★18,189 rev
Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)
Summer Fridays$23.964.7★10,168 rev
Newest
by launch date
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
e.l.f.$5.418,829 rev
e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry
e.l.f.$8.646,629 rev
LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Raspberry Jam
LANEIGE$18.243,377 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious
e.l.f.$8.6729,517 rev
e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session
e.l.f.$8.7129,517 rev
Trending
90-day click momentum
NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors
NICKA K NEW YORK$6.254.6★
Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)
Summer Fridays$23.964.7★
L.A. COLORS High Shine Lipgloss Dynamite CLG939
L.A. COLORS$2.544.5★
NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Newsfeed (Rose Nude)
NYX PROFESSIONAL MAKEUP$8.144.5★
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)
NYX PROFESSIONAL MAKEUP$5.904.5★
What buyers say about red lip gloss
What buyers praise and complain about, mined from review topics.What buyers love
“Color is nice”
“Worth Buying”
“Excellent Product”
“Really good hydration”
“keeps your lips soft”
“quick application”
“Doesn't smell weird”
“Cute and durable”
“Easy to use and great shine”
“Creamy texture”
What buyers complain about
“It looks too dark”
“they break super easy”
“I experienced 0 stickiness”
“it just started to smell weird”
“Was very dry”
“it will stain”
“this product is not as advertised -”
“Waste of money”
“SUPER SMALL”
“Didint like the quality of the gloss”
Top return reasons
Common questions
- Is red lip gloss profitable to sell on Amazon United States?
- The niche generates $71K/yr across 17 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the red lip gloss niche?
- 11 brands and 98 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in red lip gloss?
- Top complaints mined from reviews: Color, Durability, Adhesion/Stickiness. The return rate is 1.0%.
- When does demand for red lip gloss peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the red lip gloss niche?
- Listings span $2.12–$23.96; the average listing price is $7.91 (sweet spot $15–$100). The average incumbent carries 27,509 reviews — the moat a new listing must climb.