Red Lip Gloss
FailThe average product has 27,509 reviews to catch up to, so Red Lip Gloss is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $71K/yr159K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 72%top-5 click share · 11 brands · 98 sellers
Flapen Score
Red Lip Gloss against its category
The dotted line is the Beauty & Personal Care average. Past it, Red Lip Gloss is stronger. Inside it, weaker.
Market
The Red Lip Gloss market on Amazon at a glance
Shoppers on Amazon United States searched for Red Lip Gloss 159K times last year and spent an estimated $71K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $71Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- red lip gloss94K searches a year
02 · Price
A sale here is worth $7.91.
Listings sell for $7.91 on average, from $2.12 to $23.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.91 that is $2K to $4K a year per listing.
- Average price
- $7.91under the $15 to $100 sweet spot
- Price range
- $2.12–$23.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Lips. It carries 27,509 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Lips
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 27,509per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Red Lip Gloss products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)
- Price
- $5.90
- Rating
- 4.5/5
- Reviews
- 125,229
- Age
- 6y ago

e.l.f. Lip Lacquer Hydrating Lip Gloss Non-Sticky Ultra-Shine with Vitamin A & E Vegan & Cruelty-Free Cherry Bomb
- Price
- $3.89
- Rating
- 4.4/5
- Reviews
- 42,319
- Age
- 3y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious
- Price
- $8.67
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 2y ago

L.A. COLORS High Shine Lipgloss Dynamite CLG939
- Price
- $2.54
- Rating
- 4.5/5
- Reviews
- 18,189
- Age
- 10y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)
- Price
- $23.96
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago
Trending
estimated 90-day click momentum
NICKA K NEW YORK Lip Gel Hydrating Lightweight Glides on Effortlessly Non Sticky Finish Lip Gel Colors
- Price
- $6.25
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 6y ago

Summer Fridays Lip Butter Balm - Moisturizing Lip Gloss for Instant Shine + Sheer Color - With Nourishing Shea Butter - Everyday Makeup + Skin Care Summer Essentials - Vegan - Cherry (.5 Oz)
- Price
- $23.96
- Rating
- 4.7/5
- Reviews
- 10,168
- Age
- 3y ago

L.A. COLORS High Shine Lipgloss Dynamite CLG939
- Price
- $2.54
- Rating
- 4.5/5
- Reviews
- 18,189
- Age
- 10y ago

NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Newsfeed (Rose Nude)
- Price
- $8.14
- Rating
- 4.5/5
- Reviews
- 39,470
- Age
- 3y ago

NYX PROFESSIONAL MAKEUP Butter Gloss Non-Sticky Lip Gloss - Rocky Road (Wine)
- Price
- $5.90
- Rating
- 4.5/5
- Reviews
- 125,229
- Age
- 6y ago
Newest
by launch date
e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red
- Price
- $5.41
- Rating
- 4.4/5
- Reviews
- 8,829
- Age
- 1y ago

e.l.f. Glow Reviver Melting Lip Balm Hydrating Tinted Lip Balm For A Glossy Finish & Soft Supple Lips Vegan & Cruelty-Free Wild Cherry
- Price
- $8.64
- Rating
- 4.6/5
- Reviews
- 6,629
- Age
- 1y ago

LANEIGE Glaze Craze Tinted Lip Serum: Hydrating Lip Barrier-Boosting Softening Lip Serum Treatment for Glossy & Buildable Shine Nourished Lips | Korean Skin Care Raspberry Jam
- Price
- $18.24
- Rating
- 4.6/5
- Reviews
- 3,377
- Age
- 1y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Red Delicious
- Price
- $8.67
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 2y ago

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Jam Session
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 29,517
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
98
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
10%
- e.l.f.36%
- NYX PROFESSIONAL MAKEUP34%
- L.A. COLORS9%
- Summer Fridays6%
- NICKA K NEW YORK3%
- Rimmel2%
- Open — no brand owns it (5 brands, 10%)
Demand
Red Lip Gloss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Red Lip Gloss search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red lip gloss94K/yr
- red lip oil12K/yr
- red lipgloss14K/yr
- red gloss7K/yr
- lip gloss red8K/yr
- red lip gloss for women6K/yr
- nyx rocky road4K/yr
- nyx rocky road butter gloss6K/yr
- nyx butter gloss rocky road4K/yr
- elf red lip gloss3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Lip Gloss
We read the reviews and the return reasons for every product selling here.
“It looks too dark”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Lip Gloss questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









