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Red Jelly Gel Polish

Fail

Demand is soft, at -38.0% this quarter, so Red Jelly Gel Polish is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$62K/yr130K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
59%top-5 click share · 8 brands · 9 sellers

Flapen Score

Red Jelly Gel Polish against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Jelly Gel Polish is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Jelly Gel Polish market on Amazon at a glance

Shoppers on Amazon United States searched for Red Jelly Gel Polish 130K times last year and spent an estimated $62K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
4.3%
Market size, estimated
$62Ka year
Peak month
October7.4× the quietest month
Top search term
red jelly gel polish62K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $5.69 to $28.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.14 that is $6K to $8K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$5.69–$28.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$6K–$8K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #95 within Gel Polish. It carries 7,403 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#95in Gel Polish
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
7,403per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Jelly Gel Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

9

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

7%

  • Brand 144%
  • Brand 222%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Red Jelly Gel Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Red Jelly Gel Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red jelly gel polish62K/yr
  • jelly red gel polish27K/yr
  • red jelly nail polish10K/yr
  • red jelly4K/yr
  • red jelly gel nail polish7K/yr
  • jelly red nail polish4K/yr
  • red jelly polish4K/yr
  • dark red jelly gel polish8K/yr
  • rojo traslucido gel nail4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Jelly Gel Polish

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Color”
41%of negative reviews mention “Color”
1.9%of orders come back
“Very dark”
A buyer, on “Color”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Jelly Gel Polish questions

Answered from the same tracked data.