Red Hair Wax

Shoppers searched for this 454K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

454K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

3.9%

Market size, estimated

$154Ka year

Top search term

as i am color wax44K searches a year

Listings sell for $8.70 on average, from $4.41 to $15.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $8.70 that is $9K to $11K a year per listing.

Average price

$8.70under the $15 to $100 sweet spot

Price range

$4.41–$15.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,000–1,250

Revenue per listing a year

$9K–$11K

Returns

1.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #640 within Hair Coloring Products. It carries 842 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

89%

Out of stock, average day

9.5%

Average rank

#640in Hair Coloring Products

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

842per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months