Is red hair wax profitable to sell on Amazon United States?

The niche generates $154K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (43/100).

How competitive is the red hair wax niche?

2 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in red hair wax?

Top complaints mined from reviews: Color, Size-Overall, Stain Resistance. The return rate is 1.1%.

What does it cost to enter the red hair wax niche?

Listings span $4.41–$15.24; the average listing price is $8.70 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.

red hair wax

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good841.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay$154K

$154K/yr · 454K searches

Growth

Bad-2.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.70

avg listing price — sweet spot $15–$100

Price range

Bad$4.41–$15.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, red hair wax is a $154K/yr Amazon United States market (454K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red hair wax market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $218K–$261K; units × avg price
Conversion rate: 3.9%
Avg BSR: #640
Page quality: 0%
Prime: 89%
Sponsored: 63%
Out of stock: 9.5%
Avg brand age: 58 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

As I Am60%
Redone40%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -2.9% search growth over the last 90 days.

Open Trend

Top red hair wax search terms

as i am color wax44K/yr +55.7%1.7% conv.
red one hair wax71K/yr -29.3%8.0% conv.
as i am curl color47K/yr -19.1%1.9% conv.
as i am temporary hair color29K/yr +17.1%1.5% conv.
as i am hair color wax29K/yr +0.4%1.5% conv.
red one edge control35K/yr -24.0%9.7% conv.
redone28K/yr +5.1%3.2% conv.
red one gel20K/yr -5.2%7.6% conv.
as i am hair wax14K/yr +16.7%1.8% conv.
red hair wax22K/yr -4.6%1.6% conv.

All search terms

Top red hair wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redone$9.224.7★1,520 rev

As I Am Curl Color - Hot Red - 6 oz - Temporary Color & Curling Gel - Medium Hold - Vegan & Cruelty Free

As I Am$8.394.0★2,620 rev

As I Am Curl Color - Bold Gold - 6 oz - Temporary Color & Curling Gel - Medium Hold - Vegan & Cruelty Free

As I Am$8.094.0★2,620 rev

As I Am Curl Color - Burgundy - 6 ounce - Color & Curling Gel - Temporary Color - Medium Hold - Vegan & Cruelty Free

As I Am$8.644.2★321 rev

Redone Hair Wax Red 150ml Pack of 2 | Strong Hold & High Shine Hair Styling Wax for Men & Women | Strawberry Scent | Gel Wax for Hair Beard & Moustache Control | Professional Long Lasting Finish

Redone$15.244.7★428 rev

Newest

by launch date

Redone Hair Wax Red 150ml Pack of 2 | Strong Hold & High Shine Hair Styling Wax for Men & Women | Strawberry Scent | Gel Wax for Hair Beard & Moustache Control | Professional Long Lasting Finish

Redone$15.24428 rev

11mo ago

Redone$9.221,520 rev

1y ago

Redone$9.18403 rev

1y ago

As I Am Curl Color - Burgundy - 6 ounce - Color & Curling Gel - Temporary Color - Medium Hold - Vegan & Cruelty Free

As I Am$8.64321 rev

2y ago

As I Am Curl Color - Bold Gold - 3 ounce - Color & Curling Gel - Temporary Color - Medium Hold - Vegan & Cruelty Free Jaune

As I Am$4.76187 rev

2y ago

What buyers say about red hair wax

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“It also has a noticeable scent”

Color14%

“bright color”

Quality-Overall9%

“Excellent product”

Suitability Straight Hair6%

“Good on course hair”

Value For Money6%

“Affordable”

Ease Of Application3%

“easy to apply”

Suitability Colored Hair3%

“Its perfect for dark hair”

Advertised Vs Actual Product2%

“it does the job”

Durability2%

“Holds very well”

Oily/Greasy2%

“even better that it doesn't leave me with an oily feeling or harden my hair”

What buyers complain about

Color20%

“Burgundy??? Not really”

Size-Overall7%

“Too small”

Stain Resistance6%

“Stains like CRAZY”

Ease Of Cleaning4%

“Washing it out was also tricky”

Moist/Dry4%

“Once it dried it got all over everything”

Durability4%

“This broke me out”

Strength3%

“it doesnt hold as strong”

Smell3%

“used most of the fragrance is gone”

Functionality-Overall3%

“did not work”

Allergies3%

“Itchy scalp”

Top return reasons

Size-Overall27%

Color13%

Advertised Vs Actual Product12%

Leak-Proof8%

Functionality-Overall7%

Product Condition5%

Smell4%