Red Hair Spray

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

229K

Growth, 90 days vs prior 90

+16.4%

Conversion, latest week

7.6%

Market size, estimated

$159Ka year

Peak month

October24.9× the quietest month

Top search term

red hair spray136K searches a year

Listings sell for $9.14 on average, from $6.51 to $16.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.14 that is $2K to $5K a year per listing.

Average price

$9.14under the $15 to $100 sweet spot

Price range

$6.51–$16.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #403 within Hair Coloring Products. It carries 6,286 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

9.7%

Average rank

#403in Hair Coloring Products

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

6,286per listing

Listings tracked

35

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months