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Red Hair Spray

Maybe

An estimated 1.3% of orders come back. But prices span $6.51–$16.97, mostly outside the sweet spot, so Red Hair Spray is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$159K/yr229K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
44%top-5 click share · 26 brands · 59 sellers

Flapen Score

Red Hair Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Hair Spray is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Hair Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Red Hair Spray 229K times last year and spent an estimated $159K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
7.6%
Market size, estimated
$159Ka year
Peak month
October24.9× the quietest month
Top search term
red hair spray136K searches a year

02 · Price

A sale here is worth $9.14.

Listings sell for $9.14 on average, from $6.51 to $16.97. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $9.14 that is $2K to $5K a year per listing.

Average price
$9.14under the $15 to $100 sweet spot
Price range
$6.51–$16.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #403 within Hair Coloring Products. It carries 6,286 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#403in Hair Coloring Products
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
6,286per listing
Listings tracked
35

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Red Hair Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

59

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

34%

  • Brand 117%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Red Hair Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.9×

Search terms

Top Red Hair Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red hair spray136K/yr
  • red hair spray color temporary32K/yr
  • red hair spray for kids5K/yr
  • red temporary hair spray8K/yr
  • red hairspray6K/yr
  • red hair spray temporary8K/yr
  • red hair color spray5K/yr
  • red hair dye spray4K/yr
  • temporary red hair spray6K/yr
  • red spray for hair5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Hair Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
20%of negative reviews mention “Color”
1.3%of orders come back
“It is incredibly dark”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Hair Spray questions

Answered from the same tracked data.