Red Hair Gloss

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months

587K

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

2.3%

Market size, estimated

$242Ka year

Top search term

glaze hair gloss255K searches a year

Listings sell for $18.01 on average, from $13.12 to $35.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.01 that is $5K to $9K a year per listing.

Average price

$18.01inside the $15 to $100 sweet spot

Price range

$13.12–$35.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #10 within Hair Coloring Products. It carries 10,069 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#10in Hair Coloring Products

Average rating

3.93 starsAmazon United States average 4.42 stars

Average reviews

10,069per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months