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Red Hair Dye Shampoo

Maybe

Products sell for $23.09 on average, inside the sweet spot. But shoppers spend an estimated $52K a year here, so Red Hair Dye Shampoo is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$52K/yr73K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
46%top-5 click share · 26 brands · 47 sellers

Flapen Score

Red Hair Dye Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Hair Dye Shampoo is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Hair Dye Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Red Hair Dye Shampoo 73K times last year and spent an estimated $52K. The top 5 brands take 55% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
3.1%
Market size, estimated
$52Ka year
Top search term
red hair dye shampoo30K searches a year

02 · Price

A sale here is worth $23.09.

Listings sell for $23.09 on average, from $8.56 to $67.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $23.09 that is $0 to $2K a year per listing.

Average price
$23.09inside the $15 to $100 sweet spot
Price range
$8.56–$67.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #644 within Hair Coloring Products. It carries 9,058 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#644in Hair Coloring Products
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
9,058per listing
Listings tracked
37

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Red Hair Dye Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

47

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

46%

Top 20: 86%

Open market

40%

  • Brand 117%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Red Hair Dye Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26SepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Red Hair Dye Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red hair dye shampoo30K/yr
  • hair dye shampoo red12K/yr
  • red dye shampoo12K/yr
  • red shampoo hair dye9K/yr
  • viral red shampoo4K/yr
  • shampoo rojo4K/yr
  • viral shampoo red3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Hair Dye Shampoo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
21%of negative reviews mention “Color”
1.1%of orders come back
“Ugly color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Hair Dye Shampoo questions

Answered from the same tracked data.