Red Hair Dye

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $771K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

2.7%

Market size, estimated

$771Ka year

Peak month

October1.2× the quietest month

Top search term

red hair dye992K searches a year

Listings sell for $13.61 on average, from $4.57 to $32.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $13.61 that is $7K to $10K a year per listing.

Average price

$13.61under the $15 to $100 sweet spot

Price range

$4.57–$32.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

0.6%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #157 within Hair Coloring Products. It carries 17,375 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

4.2%

Average rank

#157in Hair Coloring Products

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

17,375per listing

Listings tracked

59

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

69 months