Is red hair dye profitable to sell on Amazon United States?

The niche generates $771K/yr across 59 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the red hair dye niche?

28 brands and 127 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in red hair dye?

Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.6%.

When does demand for red hair dye peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the red hair dye niche?

Listings span $4.57–$32.52; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 17,375 reviews — the moat a new listing must climb.

red hair dye

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Market size

Good$771K

$771K/yr · 2.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.61

avg listing price — sweet spot $15–$100

Price range

Good$4.57–$32.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Review moat

Bad17,374.92

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, red hair dye is a $771K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

red hair dye market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: $817K–$1.1M; units × avg price
Conversion rate: 2.7%
Avg BSR: #157
Page quality: 0%
Prime: 98%
Sponsored: 80%
Out of stock: 4.2%
Avg brand age: 69 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

127

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

32%

Top 20: 66%

Open market

37%

ARCTIC FOX19%
L'OREAL TECHNIQUE13%
L'Oreal Paris10%
MANIC PANIC9%
Garnier8%
Schwarzkopf4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top red hair dye search terms

red hair dye992K/yr -6.1%2.5% conv.
red hair dye permanent176K/yr +1.9%2.2% conv.
dark red hair dye164K/yr -3.9%1.3% conv.
hair dye red97K/yr -5.7%1.8% conv.
cherry red hair dye104K/yr -15.8%1.6% conv.
red hair dye for dark hair65K/yr -6.2%2.0% conv.
permanent red hair dye47K/yr -1.8%2.1% conv.
red hair color49K/yr +0.8%1.6% conv.
red dye45K/yr +7.3%1.1% conv.
manic panic red36K/yr +21.0%5.0% conv.

All search terms

Top red hair dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (4 Fl Oz WRATH)

ARCTIC FOX$11.824.3★86,431 rev

LOral Technique HiColor Red HiLights - Permanent Hair Color for Dark Hair Intense Red Highlights No Pre-Lightening Required Rich No-Drip Crme Quick Processing Time Color Resists Fading Red

L'OREAL TECHNIQUE$13.564.6★7,546 rev

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color R57 Cherry Crush (Intense Medium Auburn) Pack of 1 Hair Dye Kit

L'Oreal Paris$12.544.6★4,155 rev

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz WRATH)

ARCTIC FOX$18.584.3★86,431 rev

Garnier Nutrisse Ultra Color Hair Color Permanent Hair Dye for Up to 8 Weeks of Bold Vibrant Fade-Resistant Results Vegan & Cruelty-Free R2 Medium Intense Auburn (Goji Berry) 1 Count

Garnier$8.684.5★14,839 rev

Newest

by launch date

Pulp Riot Semi Permanent Hair Color Fireball Bright Red with Magenta Undertones Long-Lasting Vibrancy Anti-Overworking Formula Vegan Conditioner-Based 4oz Tube

Pulp Riot$15.8922 rev

4mo ago

AngeRose Hair Dye Shampoo 3 in 1 Instant Herb Ingrident Hair Dye to Cover Gray Hair Long-lasting & Natual Wine Red 400 ML

AngeRose$24.74256 rev

1y ago

XMONDO Color Super Red Depositing Mask & Semi-Permanent Hair Dye Infused with Bond Booster & Hyaluronic Acid for Nourishment Revitalization & Repair Vegan Formula 8 Fl Oz

XMONDO$27.363,285 rev

2y ago

Garnier Olia Hair Color Ammonia-Free Permanent Hair Dye Oil-Powered Formula for 100% Gray Coverage and 3x Shinier Hair Vegan & Cruelty Free 6.65 Intense Red 2 Count

Garnier$19.8819,241 rev

2y ago

Clairol Bold & Bright Permanent Hair Dye R6 Intense Cherry Hair Color | Intense Vibrancy + Moisturizing Shine | Includes Color Boost Glaze to Amplify Color Anytime | Pack of 1

Clairol$9.20504 rev

2y ago

What buyers say about red hair dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color46%

“Amazing color”

Suitability Colored Hair7%

“Works Well on Dark Hair”

Smell6%

“The product has an extremely strong scent”

Quality-Overall5%

“Decent amount of product”

Ease Of Use4%

“This kit is easy to use”

Ease Of Application3%

“Easy to Apply”

Soft Feel3%

“it makes my hair pretty soft”

Durability2%

“Stays for a long time”

Value For Money2%

“Worth the money”

Color Fading/Discoloration2%

“the color stays bright”

What buyers complain about

Color29%

“Wrong color”

Suitability Colored Hair11%

“it didnt dye my hair”

Stain Resistance6%

“Bleeds and stains badly”

Durability4%

“It won't work”

Value For Money3%

“Waste of money”

Color Fading/Discoloration3%

“fades fast”

Functionality-Overall2%

“Did not work”

Smell2%

“BAD SMELL”

Hair Related2%

“Hair falls out”

Advertised Vs Actual Product2%

“Misleading advertiment”

Top return reasons

Color45%

Suitability Colored Hair20%

Advertised Vs Actual Product6%

Value For Money5%

Functionality-Overall4%

Leak-Proof4%

Size-Overall3%

Defective Material/Parts2%

Product Condition1%

Stain Resistance1%

Common questions

Is red hair dye profitable to sell on Amazon United States?: The niche generates $771K/yr across 59 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the red hair dye niche?: 28 brands and 127 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in red hair dye?: Top complaints mined from reviews: Color, Suitability Colored Hair, Stain Resistance. The return rate is 0.6%.
When does demand for red hair dye peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the red hair dye niche?: Listings span $4.57–$32.52; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 17,375 reviews — the moat a new listing must climb.

red hair dye

red hair dye market data

Competition & brand share

Demand & seasonality

Top red hair dye search terms

Top red hair dye products on Amazon

Top sellers

Newest

Trending

What buyers say about red hair dye

What buyers love

What buyers complain about

Top return reasons

Common questions

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