Red Gel Nail Polish

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

9.2%

Market size, estimated

$645Ka year

Peak month

December3.7× the quietest month

Top search term

red gel polish298K searches a year

Listings sell for $9.07 on average, from $3.72 to $25.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $9.07 that is $11K to $14K a year per listing.

Average price

$9.07under the $15 to $100 sweet spot

Price range

$3.72–$25.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$11K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #61 within Gel Polish. It carries 9,741 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#61in Gel Polish

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,741per listing

Listings tracked

27

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months