Red Gel Nail Polish

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $645K a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

9.2%

Market size, estimated

$645Ka year

Peak month

December3.7× the quietest month

Top search term

red gel polish298K searches a year

Listings sell for $9.07 on average, from $3.72 to $25.74. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $9.07 that is $11K to $14K a year per listing.

Average price

$9.07under the $15 to $100 sweet spot

Price range

$3.72–$25.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$11K–$14K

Returns

1.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #61 within Gel Polish. It carries 9,741 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#61in Gel Polish

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

9,741per listing

Listings tracked

27

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months