Red Eyeshadow
FailDemand is soft, at -0.4% this quarter, so Red Eyeshadow is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $120K/yr292K searches / yr
- 90-day growth
- -0.4%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 51 sellers
Flapen Score
Red Eyeshadow against its category
The dotted line is the Beauty & Personal Care average. Past it, Red Eyeshadow is stronger. Inside it, weaker.
Market
The Red Eyeshadow market on Amazon at a glance
Shoppers on Amazon United States searched for Red Eyeshadow 292K times last year and spent an estimated $120K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.
- Searches, last 12 months
- 292K
- Growth, 90 days vs prior 90
- -0.4%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $120Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- red eyeshadow174K searches a year
02 · Price
A sale here is worth $9.88.
Listings sell for $9.88 on average, from $4.16 to $25.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $9.88 that is $2K to $5K a year per listing.
- Average price
- $9.88under the $15 to $100 sweet spot
- Price range
- $4.16–$25.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #323 within Eyes. It carries 3,814 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 5.5%
- Average rank
- #323in Eyes
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,814per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Red Eyeshadow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
UCANBE Red Eyeshadow Makeup Palette 15 Colors Burgunry Gray Silver Shimmer Matte Glitter Metallic Eye Shadow Pallet Pigmented Make Up Kit for Halloween Parties Christmas Joker Vampire Clown
- Price
- $9.12
- Rating
- 4.5/5
- Reviews
- 4,839
- Age
- 2y ago

Afflano Red Eyeshadow Palette Makeup Ultra Pigmented and Blending Bright Dark Hot True Red Black Eye Shade 12 Color Cruelty Free Velvet Matte Shimmer Warm Fall Sunset Pink Goth red Eye Shadow Pallet
- Price
- $10.09
- Rating
- 4.4/5
- Reviews
- 1,334
- Age
- 5y ago

docolor Eyeshadow Palette 9Colors Red Eyeshadow Gemstone Shadow Palettes Highly Pigmented Mattes Shimmers Naked Smokey Glitter Cream Colorful Powder Blendable Long Lasting Waterproof Makeup Palette
- Price
- $8.46
- Rating
- 4.6/5
- Reviews
- 3,964
- Age
- 6y ago

7V HOME BEAUTY Single Red Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
- Price
- $4.67
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 1y ago

SUSIKEKI Red Eyeshadow Palette with Mirror Sliver Red Black Tones Matte Shimmer 6 Colors Mini Eye Shadow Pallet Travel Size Highly Pigmented for Joker Vampire Clown Goth Halloween Christmas Makeup
- Price
- $8.02
- Rating
- 4.3/5
- Reviews
- 2,854
- Age
- 1y ago
Trending
estimated 90-day click momentum
CAHOTO Red Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Blendable Eyeshadow Highly Pigmented Intense Color Matte Pressed Powder for Daily Halloween Cosplay Makeup
- Price
- $7.88
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 5mo ago

ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago

Erinde Bright Red Single Eyeshadow Makeup with Mirror High Pigment Matte Eye Shadow Lightweight Blendable Waterproof Eye Shadow Palette Sombra Para Ojos A03 Fire Red
- Price
- $6.88
- Rating
- 4.1/5
- Reviews
- 745
- Age
- 6mo ago

Liquid Red Metallic Eyeshadow - High Pigment Quick-Drying Sparkly Red Gothic Eyeshadow for Sensitive Eyes Long Last Burgundy Eye Shadow for Christmas Party Easy to Remove Crease-proof & Vegan #07
- Price
- $8.62
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 1y ago

7V HOME BEAUTY Single Red Eyeshadow High Pigment Long Lasting White Case Matte Single Eyeshadow
- Price
- $4.67
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 1y ago
Newest
by launch date
CAHOTO Red Matte Eyeshadow Single Palette with Mirror Cruelty-Free and Vegan Long Lasting Blendable Eyeshadow Highly Pigmented Intense Color Matte Pressed Powder for Daily Halloween Cosplay Makeup
- Price
- $7.88
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 5mo ago

ColourPop x The Twilight Saga Eclipse Eyeshadow Palette - Limited Edition 15-Shade Matte Metallic & Glitter Eyeshadow Palette - High-Pigment Eye Makeup with a Long-Wearing Formula (0.63 oz)
- Price
- $25.00
- Rating
- 4.9/5
- Reviews
- 82
- Age
- 5mo ago

Erinde Bright Red Single Eyeshadow Makeup with Mirror High Pigment Matte Eye Shadow Lightweight Blendable Waterproof Eye Shadow Palette Sombra Para Ojos A03 Fire Red
- Price
- $6.88
- Rating
- 4.1/5
- Reviews
- 745
- Age
- 6mo ago

KAPEINE Red Eyeshadow Palette Matte Glitter Metallic Eye Shadow Palette 16 Colors Pigmented Pink Eye Makeup Red Goth Eyeshade Kit for Halloween Parties Joker Vampire Clown Makeup
- Price
- $7.21
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 9mo ago

HOOMUSS Single Christmas Red Eyeshadow Matte Handmade Pressed Eyeshadow Palette With No Creasing High Pigmented Long Lasting Red Eye Shadow (ChristmasRed)
- Price
- $8.96
- Rating
- 4.3/5
- Reviews
- 942
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
51
Est. top-5 brand share
60%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 85%
Open market
34%
- Afflano17%
- UCANBE16%
- ColourPop10%
- docolor9%
- 7V HOME BEAUTY7%
- MAKI YIKA6%
Demand
Red Eyeshadow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 5.6×
Search terms
Top Red Eyeshadow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red eyeshadow174K/yr
- red eyeshadow palette51K/yr
- red eye shadow20K/yr
- dark red eyeshadow11K/yr
- red eye shadow palette6K/yr
- red and black eyeshadow palette7K/yr
- red eye makeup4K/yr
- red makeup palette6K/yr
- vampire eyeshadow palette5K/yr
- black and red eyeshadow palette4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Eyeshadow
We read the reviews and the return reasons for every product selling here.
“Terrible color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Eyeshadow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









