Is red eyeliner profitable to sell on Amazon United States?

The niche generates $77K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (47/100).

How competitive is the red eyeliner niche?

10 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in red eyeliner?

Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 1.1%.

When does demand for red eyeliner peak?

Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.

What does it cost to enter the red eyeliner niche?

Listings span $1.15–$12.82; the average listing price is $6.22 (sweet spot $15–$100). The average incumbent carries 7,828 reviews — the moat a new listing must climb.

red eyeliner

Skip it

Prices mostly outside the sweet spot ($1.15–$12.82) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Review moat

Bad7,828.14

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$77K

$77K/yr · 210K searches

Avg price

Bad$6.22

avg listing price — sweet spot $15–$100

Price range

Bad$1.15–$12.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, red eyeliner is a $77K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

red eyeliner market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 5.9%
Avg BSR: #123
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 4.3%
Avg brand age: 59 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

20%

DekRion28%
COVERGIRL16%
NYX PROFESSIONAL MAKEUP13%
evpct9%
ColourPop8%
REVLON7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.7×

Open Trend

Top red eyeliner search terms

red eyeliner160K/yr +15.3%6.0% conv.
red eyeliner pencil24K/yr +2.4%5.0% conv.
red eye liner9K/yr +10.9%5.3% conv.
eyeliner red4K/yr +3.1%5.1% conv.
red waterline eyeliner3K/yr +21.7%5.3% conv.
red eye pencil3K/yr +20.1%5.4% conv.
nyx red eyeliner3K/yr +28.5%7.1% conv.
red pencil eyeliner4K/yr +4.8%5.7% conv.

All search terms

Top red eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DekRion Eyeliner Pencil Waterproof Eyeliner Long-lasting Dark-red Eye Liner High-Pigmented Colorful Eyeliners Easy To Use Eye Liner Pen for Women Dark-red

DekRion$6.054.4★440 rev

COVERGIRL x STRANGER THINGS UpsEYE Down Kohl Eyeliner - 140 Fireball Him!

COVERGIRL$6.374.0★219 rev

NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 05 Robotic Red (Matte Red)

NYX PROFESSIONAL MAKEUP$12.824.2★960 rev

ColourPop Crme Gel Waterproof Eyeliner - 18HR Wear Ultra-Pigmented Eyeliner Pencil with Matte & Metallic Finishes - Smudge-Proof Vegan & Cruelty-Free - Joy Ride (0.01 oz)

ColourPop$7.824.4★1,595 rev

REVLON ColorStay Pencil Waterproof Eyeliner Smudge-Proof Eye Makeup with Built-In Sharpener Long-Lasting Matte Finish 211 Cherry 0.01 oz

REVLON$8.264.5★51,636 rev

Newest

by launch date

NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 05 Robotic Red (Matte Red)

NYX PROFESSIONAL MAKEUP$12.82960 rev

7mo ago

Colored Liquid Eyeliner Pen Red Waterproof Waterline Matte Eye Liner Pencil High Pigmented Long Lasting Quick Drying Bright Colorful Eyeliner Pen for Women Valentines Day Eye Makeup Gifts-10

Lestpola$6.8942 rev

10mo ago

COVERGIRL x STRANGER THINGS UpsEYE Down Kohl Eyeliner - 140 Fireball Him!

COVERGIRL$6.37219 rev

10mo ago

e.l.f. No Budge Retractable Eyeliner Creamy Ultra-Pigmented & Waterproof Creates Bold & Defined Lines Vegan & Cruelty-Free Ruby

e.l.f.$5.7434,544 rev

11mo ago

e.l.f. Smoky Kohl Eyeliner Eye Pencil For Creating Long-Lasting Bold High-Pigmented Makeup Looks Vegan & Cruelty-Free Berry Necessary

e.l.f.$3.833,865 rev

1y ago

What buyers say about red eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Nice red shade”

Quality-Overall8%

“Good quality”

Soft Feel7%

“smooth and creamy”

Durability6%

“doesn't break the bank”

Eyeliner Quality6%

“Good eyeliner”

Smudge Resistance4%

“Doesn't smear”

Value For Money4%

“Worth the money definetly”

Ease Of Application3%

“easy application”

Efficiency2%

“It works well”

Ease Of Use2%

“Easy to use”

What buyers complain about

Color14%

“not red”

Durability10%

“Broke Right Away”

Smudge Resistance7%

“Not smudge proof”

Water Resistance4%

“not waterproof”

Ease Of Use4%

“It comes off very easily”

Moist/Dry3%

“Wipes off like it never dried”

Quality-Overall3%

“Cheap quality”

Ease Of Application3%

“I took off a star because the applicator tip was so narrow that it easily broke off multiple times”

Allergies3%

“Allergic Reaction”

Thickness2%

“Do not use thick layers”

Top return reasons

Color39%

Eyeliner Quality30%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Moist/Dry3%

Durability2%

Water Resistance2%

Product Condition2%

Functionality-Overall2%

Quality-Overall2%

Common questions

Is red eyeliner profitable to sell on Amazon United States?: The niche generates $77K/yr across 21 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Skip it (47/100).
How competitive is the red eyeliner niche?: 10 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in red eyeliner?: Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 1.1%.
When does demand for red eyeliner peak?: Demand peaks in Oct–Nov; the busiest month runs 3.7× the quietest.
What does it cost to enter the red eyeliner niche?: Listings span $1.15–$12.82; the average listing price is $6.22 (sweet spot $15–$100). The average incumbent carries 7,828 reviews — the moat a new listing must climb.