Red Eyeliner

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

5.9%

Market size, estimated

$77Ka year

Peak month

October3.7× the quietest month

Top search term

red eyeliner160K searches a year

Listings sell for $6.22 on average, from $1.15 to $12.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $6.22 that is $3K to $5K a year per listing.

Average price

$6.22under the $15 to $100 sweet spot

Price range

$1.15–$12.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

1.1%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #123 within Eyes. It carries 7,828 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#123in Eyes

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

7,828per listing

Listings tracked

21

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months