Red Cologne for Men

Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $768K a year.

Searches, last 12 months

706K

Growth, 90 days vs prior 90

+10.1%

Conversion, latest week

3.1%

Market size, estimated

$768Ka year

Top search term

nitro red283K searches a year

Listings sell for $35.12 on average, from $24.49 to $46.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 5,000 to 6,000 of them. At $35.12 that is $176K to $211K a year per listing.

Average price

$35.12inside the $15 to $100 sweet spot

Price range

$24.49–$46.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

5,000–6,000

Revenue per listing a year

$176K–$211K

Returns

0.1%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Men's. It carries 1,124 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

71%

Out of stock, average day

0.0%

Average rank

#169in Men's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

1,124per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months