red cologne for men
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$35.12avg listing price — sweet spot $15–$100
Price range
Incredible$24.49–$46.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$768K$768K/yr · 706K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,123.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, red cologne for men is a $768K/yr Amazon United States market (706K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red cologne for men market data
- Units sold / yr
- 25K–30K
- avg 5,000–6,000/product
- Revenue / yr
- $878K–$1.1M
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Dumont74%
- Nitro16%
- ocpcrn6%
- ZQLLCF4%
Demand
Weekly Amazon search volume, last 28 weeks — +10.1% search growth over the last 90 days.Top red cologne for men search terms
- nitro red283K/yr
- nitro102K/yr
- dumont nitro47K/yr
- dumont34K/yr
- nitro cologne24K/yr
- dumont nitro red33K/yr
- nitro perfume14K/yr
- nitro perfume for men23K/yr
- perfume nitro15K/yr
- nitro cologne for men19K/yr
Top red cologne for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dumont Nitro Red 3.4 Fl Oz Eau De Parfum for Men Rich Fruity Woody Floral Fragrance Luxurious Long Lasting Scent
Dumont$29.684.6★3,945 rev
NITRO Crossfire Golf Balls- 45 Pack- White- Pure Spin Technology- USGA Approved
Nitro$31.324.6★2,777 rev
Dumont Nitro Red Intensely 3.4 Fl Oz Extrait De Parfum for Men Aquatic Woody Fragrance Rich Sensual Long Lasting Scent
Dumont$42.734.5★416 rev
ocpcrn NITRO RED - Eau De Parfum - Luxury Perfume for Men - Fruit Woody Floral & Masculine Fragrance - Long Lasting Cologne Mist & Body Spray-3.4 Ounces - for Him
ocpcrn$24.493.9★138 rev
Dumont Nitro Elixir 3.4 Fl Oz Extrait De Parfum for Men Bold Elegant Sensual Fragrance Premium Long Lasting Scent
Dumont$46.704.5★430 rev
Newest
by launch date
Dumont Nitro Gold Extrait De Parfum 3.4 Fl. Oz | Long Lasting Unisex Perfume | Citrus Woody Amber Fragrance | Premium Luxury Scent
Dumont$46.08146 rev
Dumont Nitro Elixir 3.4 Fl Oz Extrait De Parfum for Men Bold Elegant Sensual Fragrance Premium Long Lasting Scent
Dumont$46.70430 rev
ocpcrn NITRO RED - Eau De Parfum - Luxury Perfume for Men - Fruit Woody Floral & Masculine Fragrance - Long Lasting Cologne Mist & Body Spray-3.4 Ounces - for Him
ocpcrn$24.49138 rev
ZQLLCF NITRO RED - Eau De Parfum - Luxury Perfume for Men - Fruit Woody Floral & Masculine Fragrance - Long Lasting Cologne Mist & Body Spray-3.4 Ounces
ZQLLCF$24.8114 rev
Dumont Nitro Red Intensely 3.4 Fl Oz Extrait De Parfum for Men Aquatic Woody Fragrance Rich Sensual Long Lasting Scent
Dumont$42.73416 rev
Trending
90-day click momentumZQLLCF NITRO RED - Eau De Parfum - Luxury Perfume for Men - Fruit Woody Floral & Masculine Fragrance - Long Lasting Cologne Mist & Body Spray-3.4 Ounces
ZQLLCF$24.813.6★
Dumont Nitro Gold Extrait De Parfum 3.4 Fl. Oz | Long Lasting Unisex Perfume | Citrus Woody Amber Fragrance | Premium Luxury Scent
Dumont$46.084.6★
NITRO Crossfire Golf Balls- 45 Pack- White- Pure Spin Technology- USGA Approved
Nitro$31.324.6★
Dumont Nitro Red Intensely 3.4 Fl Oz Extrait De Parfum for Men Aquatic Woody Fragrance Rich Sensual Long Lasting Scent
Dumont$42.734.5★
ocpcrn NITRO RED - Eau De Parfum - Luxury Perfume for Men - Fruit Woody Floral & Masculine Fragrance - Long Lasting Cologne Mist & Body Spray-3.4 Ounces - for Him
ocpcrn$24.493.9★
What buyers say about red cologne for men
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“Good for the price”
“Excellent product”
“And the longevity is great as well so far”
“Excellent - as advertised”
“with a smooth”
“I love the Nitro Black”
“slightly creamy dry down”
“Easy to wear and worth it”
“It lasts up to 10 hours on my skin”
What buyers complain about
“It smells synthetic through and through”
“The sprayer broke off after a month”
“Bottle was leaking very bad not satisfied with this purchase at all”
“Not the best”
“Cant mark your ball with a sharpie”
“Burning sensation when I spray my neck”
“Broke out in a rash”
“doesn't worth the price”
“Any other feedback would be misleading”
“I noticed it doesnt stick as long as other Dumont ones do”
Top return reasons
Common questions
- Is red cologne for men profitable to sell on Amazon United States?
- The niche generates $768K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the red cologne for men niche?
- 4 brands and 89 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in red cologne for men?
- Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.1%.
- What does it cost to enter the red cologne for men niche?
- Listings span $24.49–$46.70; the average listing price is $35.12 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.