Red Clay Powder

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

47K

Growth, 90 days vs prior 90

+53.1%

Conversion, latest week

13.1%

Market size, estimated

$134Ka year

Peak month

April2.5× the quietest month

Top search term

moroccanoil texture clay12K searches a year

Listings sell for $22.04 on average, from $5.72 to $29.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $22.04 that is $17K to $22K a year per listing.

Average price

$22.04inside the $15 to $100 sweet spot

Price range

$5.72–$29.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$22K

Returns

0.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #69 within Clays. It carries 3,575 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#69in Clays

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,575per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

90 months