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Red Braiding Hair

Maybe

The top 5 brands take only 51% of clicks. But shoppers spend only $54K a year here, so Red Braiding Hair is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$54K/yr106K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
36%top-5 click share · 25 brands · 42 sellers

Flapen Score

Red Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Braiding Hair is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Braiding Hair market on Amazon at a glance

Red Braiding Hair is a $54K a year market on Amazon United States, with 106K searches a year. The top 5 brands take 51% of clicks. Demand peaks in Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 106K times a year and 4.1% buy. Search demand moved +8.1% in 90 days, so the market is growing into its $54K a year.

Search volume
106K
Search growth, 90 days
+8.1%
Conversion
4.1%
Market size
$54K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $12.61 on average, 100 to 250 per product. Units times price is $38K to $50K a year.

Units sold
3K–4K
Units per product
100–250
Average price
$12.61
Units × price
$38K–$50K

03 · Shelf

Brands here are young.

The average listing ranks #807. 100% of listings ship Prime. 88% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 27 months.

Average BSR
#807
Prime
100%
Sponsored
88%
Out of stock
0.0%
Average brand age
27 months

Products

Top Red Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

42

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

36%

Top 20: 83%

Open market

43%

  • Alremyssy19%
  • Gozill9%
  • Sensationnel9%
  • Leticia8%
  • Royota6%
  • HENSLEELY6%

Demand

Red Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Red Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red braiding hair69K/yr
  • red braiding hair pre stretched19K/yr
  • braiding hair red11K/yr
  • red hair extensions for braids4K/yr
  • red weave4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Braiding Hair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.11

However, the boho hair pack had a very strong chemical smell that really offended my nose

Stinky

smells

Size-Overall16%−0.12

Way longer than I expected

Still short

smaller bundles though

Allergies9%−0.07

unfortunately they had to be taken out due to skin irritation

It itch and I have spots that burns

I wish she would've told me sooner that she was experiencing itching

Quality-Overall8%+0.07

Look cheap

This hair is Poor Quality

This stuff is not good

Suitability Long Hair4%

It long can be cut

considering the length I half expected some heft to it

Love

Hair Styling13%+1.22

Love using this hair

Awesome hair

nice curl pattern

Color11%

Love the color

the color is vibrant

Color true to picture

Soft Feel11%

It's very soft

The hair was soft

The hair is soft

Quality-Overall10%+0.07

Great Quality hair

Good quality of hair

Excellent quality

Value For Money7%+0.69

Worth the purchase

Good deal

Worth buying

Return

1.8% Return rate 43% Fixable by listing

Suitability Long Hair22%▆▆█▇█▆

It long can be cut

considering the length I half expected some heft to it

Color21%▆▆▇▅█▇
Suitability Colored Hair11%▆▇█▆▆█
Suitability Straight Hair7%▄▇▃█▆▆
Suitability Short Hair6%▄█▂▅▃▃

But definitely didn't have enough to finish my hair

The hair does not tangle easy

FAQ

Common Red Braiding Hair questions

Answered from the same tracked data.