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Red Bow

Fail

Prices span $4.12–$14.81, mostly outside the sweet spot, so Red Bow is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$637K/yr1.4M searches / yr
90-day growth
-20.7%search demand this quarter
Competition
42%top-5 click share · 29 brands · 30 sellers

Flapen Score

Red Bow against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Bow is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Bow market on Amazon at a glance

Shoppers on Amazon United States searched for Red Bow 1.4M times last year and spent an estimated $637K. The top 5 brands take 45% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
6.3%
Market size, estimated
$637Ka year
Peak month
December8.0× the quietest month
Top search term
red bow346K searches a year

02 · Price

A sale here is worth $7.29.

Listings sell for $7.29 on average, from $4.12 to $14.81. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $7.29 that is $11K to $15K a year per listing.

Average price
$7.29under the $15 to $100 sweet spot
Price range
$4.12–$14.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$15K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #582 within Clips & Barrettes. It carries 1,081 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#582in Clips & Barrettes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
36

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red Bow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

30

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

42%

Top 20: 84%

Open market

49%

  • Brand 116%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Red Bow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Red Bow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red bow346K/yr
  • red hair bow202K/yr
  • red bows330K/yr
  • red bow for hair117K/yr
  • red bows for hair57K/yr
  • red hair bows52K/yr
  • red ribbon bow35K/yr
  • red hair bows for girls23K/yr
  • red bow hair24K/yr
  • red bow clip16K/yr

Reviews and returns

What reviews say buyers love and hate about Red Bow

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Wrinkles”
4.0%of orders come back
“they arrive all wrinkled”
A buyer, on “Wrinkles”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Bow questions

Answered from the same tracked data.