Is red blush profitable to sell on Amazon United States?

The niche generates $77K/yr across 46 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the red blush niche?

27 brands and 92 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in red blush?

Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.

When does demand for red blush peak?

Demand peaks in Oct; the busiest month runs 2.5× the quietest.

What does it cost to enter the red blush niche?

Listings span $3.31–$41.59; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 4,463 reviews — the moat a new listing must climb.

red blush

Worth a look

Shows low returns (1.0%), but a small market ($77K/yr) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$3.31–$41.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.87

avg listing price — sweet spot $15–$100

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Review moat

Bad4,462.7

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$77K

$77K/yr · 240K searches

According to Flapen's Amazon United States niche tracking, red blush is a $77K/yr Amazon United States market (240K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

red blush market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $71K–$95K; units × avg price
Conversion rate: 2.7%
Avg BSR: #191
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 3.4%
Avg brand age: 51 months
Avg seller age: 132 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

34%

Top 20: 80%

Open market

33%

NYX PROFESSIONAL MAKEUP20%
COVERGIRL15%
e.l.f.13%
Revolution Beauty London8%
BEFIVECOK6%
MAYBELLINE5%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +0.4% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.5×

Open Trend

Top red blush search terms

red blush154K/yr -0.8%2.6% conv.
red powder blush16K/yr +0.0%2.2% conv.
red blush powder15K/yr +8.4%2.9% conv.
red liquid blush12K/yr +28.3%2.4% conv.
red cream blush13K/yr -1.1%2.9% conv.
blush red8K/yr +3.4%2.9% conv.
red blush cream5K/yr -6.2%3.5% conv.
red blush liquid3K/yr +2.7%3.1% conv.
cherry blush4K/yr +0.1%1.4% conv.
red blush for cheeks8K/yr -52.2%2.0% conv.

All search terms

Top red blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta

NYX PROFESSIONAL MAKEUP$9.734.6★12,326 rev

NYX Professional Makeup Buttermelt Blush- Face Makeup BUTTERMELT BLUSH 12H WEAR HIGH PIGMENT POWDER BLUSH BUTTA CHERRY POP BUTTA CHERRY POP 0.17 oz

NYX PROFESSIONAL MAKEUP$10.824.6★12,326 rev

COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 225 Candied Strawberry (Bright Red)

COVERGIRL$9.874.1★1,859 rev

e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Berry Well

e.l.f.$7.474.6★14,857 rev

e.l.f. Sheer For It Blush Tint Multi-Use Long-Lasting Lip & Cheek Makeup Creates A Natural Flush Finish Vegan & Cruelty-Free Left On Red

e.l.f.$5.424.4★8,608 rev

Newest

by launch date

NYX Professional Makeup Buttermelt Blush- Face Makeup BUTTERMELT BLUSH 12H WEAR HIGH PIGMENT POWDER BLUSH BUTTA CHERRY POP BUTTA CHERRY POP 0.17 oz

NYX PROFESSIONAL MAKEUP$10.8212,326 rev

2mo ago

NYX PROFESSIONAL MAKEUP Saucy Sisters Fat Cheeks Blush Juicy Liquid Blush For A Radiant Pop of Color The Simpsons Collaboration Vegan & Cruelty-Free - Snarky Scarlet (Ruby Red)

NYX PROFESSIONAL MAKEUP$9.359 rev

3mo ago

Revolution Blush Icon Palette Cream Matte & Shimmer Bronzer Trio Hyaluronic Acid Infused High Pigment Vegan & Cruelty-Free Rebellious Red 0.09 oz

Revolution Beauty London$10.508 rev

5mo ago

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Divine Crimson 1 Count

MAYBELLINE$7.64764 rev

6mo ago

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Ethereal Rouge 1 Count

MAYBELLINE$7.57764 rev

6mo ago

What buyers say about red blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Amazing color”

Value For Money7%

“Excellent value”

Quality-Overall6%

“Excellent Product”

Durability6%

“stays all day”

Suitability Combination Skin5%

“buttery texture that blends effortlessly into the skin”

Soft Feel5%

“They are soft”

Ease Of Application4%

“Apply Sparingly”

Texture/Consistency-Overall3%

“Great texture”

Ease Of Use2%

“Easy to put on”

Brightness/Shine/Glow2%

“it's shine beautiful”

What buyers complain about

Color18%

“wrong color”

Durability9%

“I guess it easily breaks”

Moist/Dry8%

“It is NOT moisturizing”

Smell5%

“Weird smell”

Stain Resistance3%

“that tiny dot like immediately stained in that spot”

Value For Money2%

“Waste of money”

Suitability Combination Skin2%

“not good for DARKSKIN GIRLIES”

Allergies2%

“Not good my skin”

Brightness/Shine/Glow2%

“it also is not as sparkly as I thought it would be”

Dilute/Watery2%

“Too watery”

Top return reasons

Color63%

Advertised Vs Actual Product9%

Brightness/Shine/Glow3%

Product Condition3%

Functionality-Overall2%

Texture/Consistency-Overall2%

Defective Material/Parts2%

Moist/Dry1%

Quality-Overall1%

Stain Resistance1%

Common questions

Is red blush profitable to sell on Amazon United States?: The niche generates $77K/yr across 46 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Worth a look (51/100).
How competitive is the red blush niche?: 27 brands and 92 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in red blush?: Top complaints mined from reviews: Color, Durability, Moist/Dry. The return rate is 1.0%.
When does demand for red blush peak?: Demand peaks in Oct; the busiest month runs 2.5× the quietest.
What does it cost to enter the red blush niche?: Listings span $3.31–$41.59; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 4,463 reviews — the moat a new listing must climb.