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Red Blush

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $77K a year here, so Red Blush is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$77K/yr240K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
34%top-5 click share · 27 brands · 92 sellers

Flapen Score

Red Blush against its category

The dotted line is the Beauty & Personal Care average. Past it, Red Blush is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Blush market on Amazon at a glance

Shoppers on Amazon United States searched for Red Blush 240K times last year and spent an estimated $77K. The top 5 brands take 62% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
240K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
2.7%
Market size, estimated
$77Ka year
Peak month
October2.5× the quietest month
Top search term
red blush154K searches a year

02 · Price

A sale here is worth $11.87.

Listings sell for $11.87 on average, from $3.31 to $41.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.87 that is $1K to $3K a year per listing.

Average price
$11.87under the $15 to $100 sweet spot
Price range
$3.31–$41.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #191 within Face. It carries 4,463 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#191in Face
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,463per listing
Listings tracked
46

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Blush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

92

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

34%

Top 20: 80%

Open market

33%

  • NYX PROFESSIONAL MAKEUP20%
  • COVERGIRL15%
  • e.l.f.13%
  • Revolution Beauty London8%
  • BEFIVECOK6%
  • MAYBELLINE5%

Demand

Red Blush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.5×

Search terms

Top Red Blush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red blush154K/yr
  • red powder blush16K/yr
  • red blush powder15K/yr
  • red liquid blush12K/yr
  • red cream blush13K/yr
  • blush red8K/yr
  • red blush cream5K/yr
  • red blush liquid3K/yr
  • cherry blush4K/yr
  • red blush for cheeks8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Blush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color18%+1.26

wrong color

It looks too dark

not red

Durability9%−0.06

I guess it easily breaks

broke right away

Does not last at all

Moist/Dry8%−0.06

It is NOT moisturizing

It's not moisturizing

is not the most hydrating

Smell5%−0.05

Weird smell

no taste or fragrance which I like

Bad Smell

Stain Resistance3%−0.04

that tiny dot like immediately stained in that spot

It does immediately stain wherever its put

Stain

Love

Color39%+1.26

Amazing color

Cute color

Vibrant color

Value For Money7%+0.62

Excellent value

Not expensive

Good for the price

Quality-Overall6%+0.64

Excellent Product

i dont mind it the quality is nice it is alot more runny that i had initially thought it would be

Great price-quality ratio

Durability6%−0.06

stays all day

its durable

The lasting power is pretty good

Suitability Combination Skin5%+0.19

buttery texture that blends effortlessly into the skin

it's absolutely lovely on the skin

Love it on my skin

Return

1.0% Return rate 82% Fixable by listing

Color63%▇████▇

wrong color

It looks too dark

not red

Advertised Vs Actual Product9%█▇██▇█
Brightness/Shine/Glow3%█▇▄▆▇▅

it also is not as sparkly as I thought it would be

doesnt look shiny

Not sheer no shine no nothing

Product Condition3%▆▆▅▅█▆
Functionality-Overall2%▅▆▇▆█▆

FAQ

Common Red Blush questions

Answered from the same tracked data.