Red and Black Wig

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-25.1%

Conversion, latest week

1.0%

Market size, estimated

$75Ka year

Peak month

October4.7× the quietest month

Top search term

red and black wig66K searches a year

Listings sell for $45.51 on average, from $12.19 to $181.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $45.51 that is $0 to $5K a year per listing.

Average price

$45.51inside the $15 to $100 sweet spot

Price range

$12.19–$181.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #2,513 within Wigs. It carries 577 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

13.1%

Average rank

#2,513in Wigs

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

577per listing

Listings tracked

61

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months