rebornic
Launch itA $1.4M/yr market growing +41.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.03avg listing price — sweet spot $15–$100
Price range
Incredible$19.95–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 515K searches
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,514.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rebornic is a $1.4M/yr Amazon United States market (515K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
rebornic market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- $811K–$1.1M
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 39 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Dr.Melaxin94%
- Tivurelia6%
Demand
Weekly Amazon search volume, last 20 weeks — +41.0% search growth over the last 90 days.Top rebornic search terms
- dr melaxin eye cream203K/yr
- dr melaxin calcium dark spot eye cream57K/yr
- calcium dark spot eye cream55K/yr
- rebornic calcium dark spot eye cream14K/yr
- dr. melaxin eye cream20K/yr
- dr melaxin dark spot eye cream28K/yr
- melaxin eye cream12K/yr
- dr melaxin eye23K/yr
- dr malaxin eye cream11K/yr
- dr melaxin under eye cream15K/yr
Top rebornic products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr.Melaxin Calcium Dark Spot Eye Cream 15g Niacinamide & Calcium Gluconate Eye Cream for Dark Circles Under Eye Bags & Sagging | Hydrolyzed Elastin EX Volume Firming | Korean Eye Cream
Dr.Melaxin$21.354.1★625 rev
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★7,511 rev
Tivurelia Calcium Dark Spot Eye Cream 2 Pack | Anti-Aging Eye Cream for Dark Circles Sagging and Elasticity
Tivurelia$36.833.1★64 rev
Dr.Melaxin Eyephalt Under Eye Cream for Dark Circles and Puffiness Eye Cream for Bags Under Eyes with Bio-Spicule EGF & Niacinamide Depuffing Eye Bag Lifting Treatment Korean Skin Care 0.33 fl oz
Dr.Melaxin$30.013.8★1,857 rev
Newest
by launch dateTivurelia Calcium Dark Spot Eye Cream 2 Pack | Anti-Aging Eye Cream for Dark Circles Sagging and Elasticity
Tivurelia$36.8364 rev
Dr.Melaxin Eyephalt Under Eye Cream for Dark Circles and Puffiness Eye Cream for Bags Under Eyes with Bio-Spicule EGF & Niacinamide Depuffing Eye Bag Lifting Treatment Korean Skin Care 0.33 fl oz
Dr.Melaxin$30.011,857 rev
Dr.Melaxin Calcium Dark Spot Eye Cream 15g Niacinamide & Calcium Gluconate Eye Cream for Dark Circles Under Eye Bags & Sagging | Hydrolyzed Elastin EX Volume Firming | Korean Eye Cream
Dr.Melaxin$21.35625 rev
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.957,511 rev
Trending
90-day click momentumTivurelia Calcium Dark Spot Eye Cream 2 Pack | Anti-Aging Eye Cream for Dark Circles Sagging and Elasticity
Tivurelia$36.833.1★
Dr.Melaxin Calcium Dark Spot Eye Cream 15g Niacinamide & Calcium Gluconate Eye Cream for Dark Circles Under Eye Bags & Sagging | Hydrolyzed Elastin EX Volume Firming | Korean Eye Cream
Dr.Melaxin$21.354.1★
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★
Dr.Melaxin Eyephalt Under Eye Cream for Dark Circles and Puffiness Eye Cream for Bags Under Eyes with Bio-Spicule EGF & Niacinamide Depuffing Eye Bag Lifting Treatment Korean Skin Care 0.33 fl oz
Dr.Melaxin$30.013.8★
What buyers say about rebornic
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Excellent product”
“Goes on smoothly”
“Feels nice on the skin”
“GREAT PRICE”
“Better results than expected”
“wrinkles are slowly diminishing”
“Application is easy”
“a nice glow”
“my skin is less dry”
What buyers complain about
“Did not work”
“Not worth the price”
“Kind of oily”
“Did not reduce fine lines”
“Not as advertised”
“Irritated my face”
“not good for wrinkles at all”
“This product caused skin”
“not hydrating”
“Immediately fell apart”
Top return reasons
Common questions
- Is rebornic profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.0%. Flapen's verdict: Launch it (62/100).
- How competitive is the rebornic niche?
- 2 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rebornic?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Oily/Greasy. The return rate is 0.5%.
- What does it cost to enter the rebornic niche?
- Listings span $19.95–$36.83; the average listing price is $27.03 (sweet spot $15–$100). The average incumbent carries 2,514 reviews — the moat a new listing must climb.