Rebecca Minkoff Handbags

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

+9.8%

Conversion, latest week

4.5%

Market size, estimated

$154Ka year

Peak month

December1.8× the quietest month

Top search term

bergamot perfume38K searches a year

Listings sell for $27.76 on average, from $9.87 to $64.02. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.76 that is $3K to $7K a year per listing.

Average price

$27.76inside the $15 to $100 sweet spot

Price range

$9.87–$64.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #902 within Men's. It carries 1,528 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

90%

Out of stock, average day

4.5%

Average rank

#902in Men's

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,528per listing

Listings tracked

21

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

79 months