Razors for Women

Shoppers searched for this 14.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.9M a year.

Searches, last 12 months

14.2M

Growth, 90 days vs prior 90

+14.0%

Conversion, latest week

13.9%

Market size, estimated

$25.9Ma year

Peak month

July1.4× the quietest month

Top search term

razors for women4.0M searches a year

Listings sell for $13.14 on average, from $2.93 to $23.39. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $13.14 that is $657K to $788K a year per listing.

Average price

$13.14under the $15 to $100 sweet spot

Price range

$2.93–$23.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

50,000–60,000

Revenue per listing a year

$657K–$788K

Returns

0.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Women's. It carries 21,701 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Women's

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

21,701per listing

Listings tracked

21

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months