razors for men
Launch itA $20.3M/yr market growing +1.9% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$20.3M$20.3M/yr · 8.1M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$6.32–$38.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad16,089.57avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razors for men is a $20.3M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 64/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
razors for men market data
- Units sold / yr
- 800K–1.0M
- avg 15,000–20,000/product
- Revenue / yr
- $15.6M–$19.5M
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.6%
- Avg brand age
- 54 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
12 rising
Sellers
117
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
39%
Top 20: 74%
Open market
4%
- Gillette63%
- Amazon Basics13%
- BIC7%
- Harry's6%
- Schick5%
- Comfycheer2%
- Open — no brand owns it (6 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top razors for men search terms
- razors for men3.0M/yr
- mens razors for shaving690K/yr
- razor blades refills326K/yr
- mens razors606K/yr
- gillette razor356K/yr
- gillette razors for men807K/yr
- mens razor375K/yr
- gillette310K/yr
- razor blades for men414K/yr
- men razor197K/yr
Top razors for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Sensor3 Sensitive Mens Disposable Razor 4 Razors
Gillette$6.784.6★21,256 rev
Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black
Amazon Basics$19.984.3★61,122 rev
Gillette Fusion5 Razors for Men 1 Razor 4 Blade Refills Lubrastrip for a More Comfortable Shave
Gillette$20.484.7★42,057 rev
Gillette ProGlide Shield Mens Razor 5-Blade Razor with Precision Trimmer 1 Handle and 4 Refills
Gillette$23.394.7★13,813 rev
Gillette Sensor3 Sensitive Mens Disposable Shaving Razors 12 Count
Gillette$14.564.6★21,256 rev
Newest
by launch date
Gillette Fusion5 Razor for Men 5-Blade 1 Razor Handle 3 Blade Refills
Gillette$18.22156 rev
Gillette Mach3 Turbo Razors for Men 1 Handle 4 Blade Refills
Gillette$16.89156 rev
Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count
Gillette$34.231,072 rev
Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin
Comfycheer$9.70567 rev
Harrys Original Shaving Kit for Men - Razor Handle 15 Razor Blade Refills and Travel Blade Cover - German Engineered - Orange
Harry's$28.232,383 rev
Trending
90-day click momentumGillette Fusion5 Razor for Men 5-Blade 1 Razor Handle 3 Blade Refills
Gillette$18.224.6★
Gillette Mach3 Turbo Razors for Men 1 Handle 4 Blade Refills
Gillette$16.894.5★
Comfycheer 20 count Disposable Razors Blades for Men3-Blade RazorsBulk Stainless Steel Shavers with Lubricating Strip for Shaving Sensitive Skin
Comfycheer$9.703.8★
BIC Flex 4 Mens Refillable 4-Blade Razors with 1 Handle and 4 Cartridges Pivoting Head and Lubricating Strip for Fathers Day
BIC$6.544.5★
Gillette Fusion5 Power 5-Blade Razor Blade Refills for Men with Precision Trimmer 10 Count
Gillette$34.234.7★
What buyers say about razors for men
What buyers praise and complain about, mined from review topics.What buyers love
“affordable price”
“Amazing quality”
“This is a very durable brand”
“As described”
“Smooth and easy”
“Easy to handle”
“Item works well”
“Extremely comfortable”
“No Irritation”
“fits perfectly to the selected size”
What buyers complain about
“Cheap quality”
“expensive”
“Breaks easily”
“Not as described”
“irritating the skin”
“Does not work well”
“it wont charge”
“Impossible to change blades”
“Too rough”
“doesn't fit”
Top return reasons
Common questions
- Is razors for men profitable to sell on Amazon United States?
- The niche generates $20.3M/yr across 51 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Launch it (64/100).
- How competitive is the razors for men niche?
- 12 brands and 117 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in razors for men?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 0.5%.
- When does demand for razors for men peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the razors for men niche?
- Listings span $6.32–$38.85; the average listing price is $19.48 (sweet spot $15–$100). The average incumbent carries 16,090 reviews — the moat a new listing must climb.