Razors for Men
MaybeShoppers spend an estimated $20.3M a year here. But the top 5 brands take 94% of clicks, so Razors for Men is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 4864
- Market size
- $20.3M/yr8.1M searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 39%top-5 click share · 12 brands · 117 sellers
Flapen Score
Razors for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Razors for Men is stronger. Inside it, weaker.
Market
The Razors for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Razors for Men 8.1M times last year and spent an estimated $20.3M. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 8.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20.3M a year.
- Searches, last 12 months
- 8.1M
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $20.3Ma year
- Peak month
- November1.6× the quietest month
- Top search term
- razors for men3.0M searches a year
02 · Price
A sale here is worth $19.48.
Listings sell for $19.48 on average, from $6.32 to $38.85. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 15,000 to 20,000 of them. At $19.48 that is $292K to $390K a year per listing.
- Average price
- $19.48inside the $15 to $100 sweet spot
- Price range
- $6.32–$38.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $292K–$390K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #16 within Men's. It carries 16,090 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #16in Men's
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 16,090per listing
- Listings tracked
- 51
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Razors for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
12 rising
Sellers
117
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
39%
Top 20: 74%
Open market
4%
- Brand 163%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 62%
- Open — no brand owns it (6 brands, 4%)
Demand
Razors for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Search terms
Top Razors for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- razors for men3.0M/yr
- mens razors for shaving690K/yr
- razor blades refills326K/yr
- mens razors606K/yr
- gillette razor356K/yr
- gillette razors for men807K/yr
- mens razor375K/yr
- gillette310K/yr
- razor blades for men414K/yr
- men razor197K/yr
Reviews and returns
What reviews say buyers love and hate about Razors for Men
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Razors for Men questions
Answered from the same tracked data.