Is razors 5 blade profitable to sell on Amazon United States?

The niche generates $978K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (58/100).

How competitive is the razors 5 blade niche?

7 brands and 104 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in razors 5 blade?

Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.

When does demand for razors 5 blade peak?

Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 7.5× the quietest.

What does it cost to enter the razors 5 blade niche?

Listings span $4.77–$32.37; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 13,015 reviews — the moat a new listing must climb.

razors 5 blade

Launch it

A $978K/yr market growing +15.5% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Market size

Great$978K

$978K/yr · 530K searches

Price range

Good$4.77–$32.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+15.5%

90-day search growth — must beat 0% to launch

Review moat

Bad13,015.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, razors 5 blade is a $978K/yr Amazon United States market (530K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar–Jul–Oct. Verdict: Launch it — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

razors 5 blade market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $808K–$1.1M; units × avg price
Conversion rate: 13.7%
Avg BSR: #70
Page quality: 0%
Prime: 97%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

104

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

Amazon Basics64%
Schick19%
BIC11%
Schick Hydro Silk3%
MoHern1%
Gillette Venus1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.5% search growth over the last 90 days.

Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 7.5×

Open Trend

Top razors 5 blade search terms

razors 5 blade74K/yr +35.2%8.8% conv.
schick hydro 563K/yr +4.0%10.8% conv.
schick hydro55K/yr +24.0%8.5% conv.
amazon basics razor44K/yr +33.6%11.7% conv.
amazon razor blades refill47K/yr -5.0%18.1% conv.
amazon razor37K/yr +42.1%14.3% conv.
bic flex 528K/yr -15.6%10.6% conv.
amazon basics razor refill26K/yr -11.2%16.0% conv.
amazon razors19K/yr +22.9%11.3% conv.
razor 5 blade17K/yr +16.7%7.7% conv.

All search terms

Top razors 5 blade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 5-Blade MotionSphere Mens Razor with Dual Lubrication Vitamin E Precision Trimmer 1 Handle & 16 Cartridges Black

Amazon Basics$19.984.3★61,122 rev

Amazon Basics 5-Blade Razor Handle for Women Includes 12 Cartridges and Shower Hanger 14 Piece Set Blue

Amazon Basics$17.534.4★41,294 rev

Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)

Amazon Basics$10.544.4★41,294 rev

Amazon Basics 5-Blade Razor Refills for Men with Dual Lubrication Hypoallergenic Clean Shave Precision Beard Trimmer 12-Pack (Fits Amazon Basics Razor Handles only)

Amazon Basics$15.974.6★10,024 rev

Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills

Schick$9.754.6★3,135 rev

Newest

by launch date

BIC Flex 5 Mens Refillable 5-Blade Razors with 1 Handle and 12 Cartridges Smooth Shave Kit with Precision Edging Blade College Dorm Room Essential Shower Caddy and Toiletry Bag Ready

BIC$17.9614,839 rev

1y ago

Schick Hydro Sensitive Razors for Men 1 Razor Handle with 3 Razor Blades Refills

Schick$9.753,135 rev

2y ago

Razors for Women Sensitive Skin 6 Blades Womens razors for Shaving including 1 Travel Razor for Women with 12 Blade Refills

MoHern$9.961,977 rev

3y ago

Amazon Basics 5-Blade MotionSphere Razor for Men with Dual Lubrication and Precision Beard Trimmer Handle & 2 Cartridges (Cartridges fit Amazon Basics Razor Handles only) (Previously Solimo)

Amazon Basics$7.0010,365 rev

3y ago

Amazon Basics Womens 5-Blade Razor Refills for Smooth Close Comfortable Shave Moisturizing Fits Venus Handles 6 Cartridges

Amazon Basics$9.263,436 rev

4y ago

What buyers say about razors 5 blade

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money34%

“Fair price”

Quality-Overall18%

“Blades are good quality”

Soft Feel8%

“Gives a smooth shave”

Advertised Vs Actual Product5%

“As described”

Durability5%

“Its a reliable”

Ease Of Use5%

“easy to clean”

Comfort-Overall2%

“Comfortable to Use”

Allergies2%

“No Irritation”

Efficiency2%

“Does the job”

Size-Overall1%

“Fits well”

What buyers complain about

Quality-Overall18%

“Cheap quality”

Durability11%

“Broke quickly”

Value For Money9%

“Expensive”

Functionality-Overall4%

“Did not work”

Size-Overall4%

“Huge”

Advertised Vs Actual Product4%

“Does not match description”

Allergies3%

“Irritating”

Add-Ons/Attachments3%

“It keep coming out of from the attachment”

Ease Of Use3%

“Not an easy fill”

Sensitivity-Overall2%

“I have very sensitive skin”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product14%

Functionality-Overall12%

Quality-Overall6%

Value For Money6%

Defective Material/Parts6%

Product Condition6%

Compatibility-Overall4%

Damage/Burn Hair3%

Add-Ons/Attachments2%

Common questions

Is razors 5 blade profitable to sell on Amazon United States?: The niche generates $978K/yr across 34 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.5%. Flapen's verdict: Launch it (58/100).
How competitive is the razors 5 blade niche?: 7 brands and 104 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in razors 5 blade?: Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.3%.
When does demand for razors 5 blade peak?: Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 7.5× the quietest.
What does it cost to enter the razors 5 blade niche?: Listings span $4.77–$32.37; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 13,015 reviews — the moat a new listing must climb.