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Razors 5 Blade

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 99% of clicks, so Razors 5 Blade is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$978K/yr530K searches / yr
90-day growth
+15.5%search demand this quarter
Competition
50%top-5 click share · 7 brands · 104 sellers

Flapen Score

Razors 5 Blade against its category

The dotted line is the Beauty & Personal Care average. Past it, Razors 5 Blade is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razors 5 Blade market on Amazon at a glance

Razors 5 Blade is a $978K a year market on Amazon United States, with 530K searches a year. The top 5 brands take 99% of clicks. Demand peaks in Feb–Mar–Jul–Oct. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 530K times a year and 13.7% buy. Search demand moved +15.5% in 90 days, so the market is growing into its $978K a year.

Search volume
530K
Search growth, 90 days
+15.5%
Conversion
13.7%
Market size
$978K

02 · Money

The money is there.

Shoppers bought 60K to 80K units at $13.46 on average, 2,000 to 2,500 per product. Units times price is $808K to $1.1M a year.

Units sold
60K–80K
Units per product
2,000–2,500
Average price
$13.46
Units × price
$808K–$1.1M

03 · Shelf

Brands here are settling in.

The average listing ranks #70. 97% of listings ship Prime. 79% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 51 months.

Average BSR
#70
Prime
97%
Sponsored
79%
Out of stock
0.0%
Average brand age
51 months

Products

Top Razors 5 Blade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$39K$78K$117K$156K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

104

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

1%

  • Amazon Basics64%
  • Schick19%
  • BIC11%
  • Schick Hydro Silk3%
  • MoHern1%
  • Gillette Venus1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Razors 5 Blade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 7.5×

Search terms

Top Razors 5 Blade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • razors 5 blade74K/yr
  • schick hydro 563K/yr
  • schick hydro55K/yr
  • amazon basics razor44K/yr
  • amazon razor blades refill47K/yr
  • amazon razor37K/yr
  • bic flex 528K/yr
  • amazon basics razor refill26K/yr
  • amazon razors19K/yr
  • razor 5 blade17K/yr

Reviews and returns

What reviews say buyers love and hate about Razors 5 Blade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%

Cheap quality

Bad quality control

Lowered quality

Durability11%−0.07

Broke quickly

Does not last

BREAKS SO EASILY

Value For Money9%+2.70

Expensive

Overpriced

expensive

Functionality-Overall4%−0.04

Did not work

Does not work well

it would not turn on

Size-Overall4%−0.04

Huge

Does not fit as intended

DOES NOT FIT

Love

Value For Money34%+2.70

Fair price

Decent price

affordable price

Quality-Overall18%

Blades are good quality

Excellent product

Great product exactly what I wanted

Soft Feel8%

Gives a smooth shave

Silky smooth

It is soft

Advertised Vs Actual Product5%+0.21

As described

As advertised

Just what I wanted

Durability5%−0.07

Its a reliable

Used for years

They are durable

Return

0.3% Return rate 46% Fixable by listing

Size-Overall24%▆▅▇█▇▇

Huge

Does not fit as intended

DOES NOT FIT

Advertised Vs Actual Product14%▇█▇▆▇▆

Does not match description

False advertising

Inaccurate description

Functionality-Overall12%█▇▅▆▆▅

Did not work

Does not work well

it would not turn on

Quality-Overall6%▆█▇▆▇▇

Cheap quality

Bad quality control

Lowered quality

Value For Money6%▃▃▄▅▅█

Expensive

Overpriced

expensive

FAQ

Common Razors 5 Blade questions

Answered from the same tracked data.