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Razor Stand

Maybe

The top 5 brands take only 55% of clicks. But shoppers spend only $80K a year here, so Razor Stand is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$80K/yr120K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
39%top-5 click share · 31 brands · 33 sellers

Flapen Score

Razor Stand against its category

The dotted line is the Beauty & Personal Care average. Past it, Razor Stand is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razor Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Razor Stand 120K times last year and spent an estimated $80K. The top 5 brands take 55% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.7%
Market size, estimated
$80Ka year
Peak month
December1.4× the quietest month
Top search term
safety razor stand46K searches a year

02 · Price

A sale here is worth $14.11.

Listings sell for $14.11 on average, from $5.19 to $34.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.11 that is $1K to $4K a year per listing.

Average price
$14.11under the $15 to $100 sweet spot
Price range
$5.19–$34.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Men's. It carries 647 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Men's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
647per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Razor Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

33

Top-5 brand share

55%

Top 20: 92%

Top-5 click share

39%

Top 20: 81%

Open market

39%

  • Linkidea20%
  • DEDGE13%
  • Perfecto9%
  • pickpiff8%
  • Nfijnlt6%
  • YINARONG5%

Demand

Razor Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Razor Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety razor stand46K/yr
  • razor stand42K/yr
  • safety razor holder10K/yr
  • razor stand for men10K/yr
  • harrys razor stand6K/yr
  • razor holder stand6K/yr

Reviews and returns

What reviews say buyers love and hate about Razor Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.14

It is small

Didn't fit

it's a bit tight

Quality-Overall8%−0.02

poor quality

Garbage

I DO NOT recommend this product due to its low quality

Value For Money7%+0.83

I just find it expensive

A bit pricey

Way overpriced

Rusts/Corrodes6%−0.03

Cheap, rusty, junk

Metal rusts pretty badly

the metal of the base rusts

Grip3%

Only real con is it slides around my counter very easily

it slips through

Love

Quality-Overall15%−0.02

Its good quality for the price and is nice and compact

Excellent product

Solid build quality looks good

Advertised Vs Actual Product14%+1.82

Exactly what I needed

as advertised

As described

Value For Money13%+0.83

Worth the money

Good Value

Excellent value

Size-Overall10%−0.14

Perfect Fit

Looks great, fits my Parker razor perfectly and works as advertised

this stand fits it perfectly

Design-Overall7%+0.57

Simple design

The look is awesome

Simple, clean design

Return

1.9% Return rate 81% Fixable by listing

Size-Overall68%█▇▇█▇█

It is small

Didn't fit

it's a bit tight

Advertised Vs Actual Product8%▆█▇█▅▅
Functionality-Overall5%▂▃▃▅▆█

Didn't work for me

Sadly did not work for my application

Compatibility-Overall4%▅▅█▅▇▅
Defective Material/Parts2%▅█▃▄▄▄

FAQ

Common Razor Stand questions

Answered from the same tracked data.