razor refills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Price range
Good$5.23–$24.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$183K$183K/yr · 79K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,346.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razor refills is a $183K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
razor refills market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $139K–$173K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Gillette Venus89%
- VANEST6%
- INTUITION3%
- TEITEAI2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Top razor refills search terms
- venus comfort glide razor33K/yr
- gillette venus comfort glide razor12K/yr
- gillette venus comfortglide6K/yr
- venus comfort glide6K/yr
- razors for teens girls6K/yr
- girl razor5K/yr
- gillette venus comfort glide3K/yr
- razors for teens3K/yr
- venus comfort glide razor handle3K/yr
- venus comfort glide razors for women2K/yr
Top razor refills products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills
Gillette Venus$15.734.6★21,093 rev
Gillette Venus ComfortGlide Razor for Women White Tea Scented Gel Bars Includes 1 Reusable Razor Handle + 2 3-Bladed Razor Refills Womens Razor with Built-in Shave Gel Bars
Gillette Venus$11.204.6★9,825 rev
Gillette Venus ComfortGlide Freesia Womens Razor - 1 handle + 2 refills
Gillette Venus$8.634.7★5,127 rev
Gillette Venus ComfortGlide Disposable Razors for Women 2 Count White Tea Scented Moisture Bars for a Smooth Shave
Gillette Venus$6.794.7★6,321 rev
Gillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills
Gillette Venus$19.814.8★4,888 rev
Newest
by launch date
Venus ComfortGlide White Tea Womens Razor Blades with Built-in Shave Gel Bars 8 Razor Blade Refills
Gillette Venus$24.86601 rev
Venus Moistureglide Womens Razor Reusable Handle 2 Razor Blade Refills and Shower Holder
Gillette Venus$14.61921 rev
TEITEAI 2 Pack Replacement Razor Handle Compatible with Venus only Pink
TEITEAI$6.09157 rev
Replacement Handle Compatible with Gillette Venus Comfort Glide Razor Handle Non-slip Ergonomic Handles for Women (Pink)
VANEST$5.23616 rev
Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars
Gillette Venus$23.021,748 rev
Trending
90-day click momentumGillette Venus ComfortGlide White Tea 4 count with Gillette Venus ComfortGlide plus Olay 2 count Womens Razor Blade Refills
Gillette Venus$19.814.8★
Gillette Venus Razor for Women ComfortGlide plus Olay Sugarberry Rose Gold Metal Handle + 4 Blade Refills 5-Blade Razor Cartridges Moisture Bars
Gillette Venus$23.024.7★
Replacement Handle Compatible with Gillette Venus Comfort Glide Razor Handle Non-slip Ergonomic Handles for Women (Pink)
VANEST$5.234.5★
Gillette Venus ComfortGlide Freesia Womens Razor - 1 handle + 2 refills
Gillette Venus$8.634.7★
Gillette Venus ComfortGlide White Tea Womens Razor 1 Handle + 4 Blade Refills
Gillette Venus$15.734.6★
What buyers say about razor refills
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and smooth”
“Great Value”
“Excellent Product”
“Just what I needed”
“Easy to use”
“Great smell”
“comfortable”
“Works well”
“no irritation”
“It fits”
What buyers complain about
“Trash quality now”
“it fell apart”
“Overpriced”
“It gave me a terrible rash”
“Does not work as described”
“Terrible for sensitive skin”
“Wont fit”
“Then the bars produce this weird goo, which is incredibly sticky and stretchy and gets everywhere”
“The Gel Glide Bars have a funky smell”
“just never felt smooth like they should”
Top return reasons
Common questions
- Is razor refills profitable to sell on Amazon United States?
- The niche generates $183K/yr across 13 tracked products. 90-day search growth is +23.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the razor refills niche?
- 4 brands and 48 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in razor refills?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.2%.
- When does demand for razor refills peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the razor refills niche?
- Listings span $5.23–$24.86; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 8,347 reviews — the moat a new listing must climb.