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Razor Head Replacement

Maybe

Buyers convert on 20.8% of searches. But the top 5 brands take 100% of clicks, so Razor Head Replacement is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$5.0M/yr1.4M searches / yr
90-day growth
+26.8%search demand this quarter
Competition
58%top-5 click share · 4 brands · 98 sellers

Flapen Score

Razor Head Replacement against its category

The dotted line is the Beauty & Personal Care average. Past it, Razor Head Replacement is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Razor Head Replacement market on Amazon at a glance

Shoppers on Amazon United States searched for Razor Head Replacement 1.4M times last year and spent an estimated $5.0M. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

20.8% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
20.8%
Market size, estimated
$5.0Ma year
Peak month
June18.5× the quietest month
Top search term
flamingo razor refills584K searches a year

02 · Price

A sale here is worth $17.36.

Listings sell for $17.36 on average, from $9.18 to $29.61. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $17.36 that is $139K to $174K a year per listing.

Average price
$17.36inside the $15 to $100 sweet spot
Price range
$9.18–$29.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$139K–$174K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Women's. It carries 7,140 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#22in Women's
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
7,140per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Razor Head Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$503K$1.0M$1.5M$2.0M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Flamingo47%
  • INTUITION35%
  • Schick13%
  • Amazon Basics5%
  • Open — no brand owns it (0%)

Demand

Razor Head Replacement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.5×

Search terms

Top Razor Head Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flamingo razor refills584K/yr
  • intuition razor refills386K/yr
  • schick intuition refill204K/yr
  • amazon razor blades refill47K/yr
  • amazon basics razor refill26K/yr
  • intuition refills25K/yr
  • flamingo razor heads18K/yr
  • schick intuition razor refills12K/yr
  • intuition razor blades refill11K/yr
  • intuition razors for women refill10K/yr

Reviews and returns

What reviews say buyers love and hate about Razor Head Replacement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

Bad quality control

Not sure if I got a poor quality pack or if amazon changed these

Different quality

Advertised Vs Actual Product13%−0.04

Not as pictured

False advertising

The description is confusing

Size-Overall11%−0.06

Doesnt fit

These razors did not fit my flaming razor

A little large for travel

Value For Money7%+1.71

price is not

they're getting really expensive

Not worth it

Allergies6%

Rash reaction

leaving a burning sensation on my face

2 razor rashes

Love

Value For Money22%+1.71

great value

Great Deal

Good value for money

Quality-Overall17%−0.03

Good product and affordable price

The blades are great quality

Excellent product

Soft Feel9%

Smooth Shave

Keeps my skin soft

Soft to skin

Ease Of Use8%+0.82

Convenient and easy

Easy to replace and use

so its easy to control

Durability7%+0.51

have used it for years

Durable and reliable

Have worked for many years

Return

0.4% Return rate 73% Fixable by listing

Size-Overall58%▇▇██▇▇

Doesnt fit

These razors did not fit my flaming razor

A little large for travel

Advertised Vs Actual Product10%▇█▇▅█▆

Not as pictured

False advertising

The description is confusing

Compatibility-Overall8%▇▇▅█▇▆

they are not compatable

This does not work with an amazon basics handle

Not Venus extra smooth compatable

Functionality-Overall3%█▆▆▄▆▇

it just wouldn't shave effectively

Not working

They do not work well at all

Product Condition3%▅▆▂▃█▅

FAQ

Common Razor Head Replacement questions

Answered from the same tracked data.