razor head replacement
Launch itA $5.0M/yr market growing +26.8% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Market size
Incredible$5.0M$5.0M/yr · 1.4M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Good$9.18–$29.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,139.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, razor head replacement is a $5.0M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
razor head replacement market data
- Units sold / yr
- 250K–300K
- avg 8,000–10,000/product
- Revenue / yr
- $4.3M–$5.2M
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- Flamingo47%
- INTUITION35%
- Schick13%
- Amazon Basics5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 18.5×
Top razor head replacement search terms
- flamingo razor refills584K/yr
- intuition razor refills386K/yr
- schick intuition refill204K/yr
- amazon razor blades refill47K/yr
- amazon basics razor refill26K/yr
- intuition refills25K/yr
- flamingo razor heads18K/yr
- schick intuition razor refills12K/yr
- intuition razor blades refill11K/yr
- intuition razors for women refill10K/yr
Top razor head replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women
Flamingo$14.714.6★6,291 rev
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 10 Count - 5-Blade Shaving Razors for Women
Flamingo$20.404.6★6,291 rev
Schick Intuition Refill Pure Nourishment Razors for Women | Intuition Razor Blades Refill with Organic Cocoa Butter 8 Count Razor Refills
INTUITION$20.874.8★3,366 rev
INTUITION Schick Refill Razors for Women Sensitive Skin | Intuition Razor Blades Refill with Organic Aloe Razor Refills 6 Count (Pack of 1)
INTUITION$17.404.8★18,746 rev
Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 3 Count (Pack of 1)
INTUITION$9.184.8★5,007 rev
Newest
by launch date
Flamingo Moisture Plus Razor Blades for Women - No Shave Gel Needed - 6 Count - Moisture Plus Razor Blade Refills
Flamingo$17.35245 rev
Flamingo Dermaplane Blades Refills Face Razors for Women Smooth Skin 9 Count
Flamingo$14.25405 rev
Flamingo Pubic Womens Pubic Razor Refill Cartridges 8 Womens Razors for Shaving Bikini Line
Flamingo$18.71546 rev
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women
Flamingo$14.716,291 rev
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 10 Count - 5-Blade Shaving Razors for Women
Flamingo$20.406,291 rev
Trending
90-day click momentum
Schick Intuition Razors Variety Pack - 1 Razor Handle & 4 Blades Refill | Shaving Kit for Beginners Gift Set and Razor Starter Kit
INTUITION$16.404.6★
Flamingo Womens Original Razor Blade Refill Cartridges for Women - 6 Count - 5-Blade Shaving Razors for Women
Flamingo$14.714.6★
Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 12 count
Schick$28.094.8★
Schick Intuition Pure Nourishment Womens Razor Refills with Coconut Milk and Almond Oil 3 Count (Pack of 1)
INTUITION$9.184.8★
Amazon Basics 5-Blade Razor Refills for Women with Comfort-Coated Blades Moisture Lubrication Hypoallergenic 6 Count (Fits Amazon Basics Razor Handles Only) (Previously Solimo)
Amazon Basics$10.544.4★
What buyers say about razor head replacement
What buyers praise and complain about, mined from review topics.What buyers love
“great value”
“Good product and affordable price”
“Smooth Shave”
“Convenient and easy”
“have used it for years”
“Exactly as described”
“No irritation and I have sensitive skin”
“And excellent moisturizering properties”
“get the job done efficiently”
“Light, delicate fragrance”
What buyers complain about
“Bad quality control”
“Not as pictured”
“Doesnt fit”
“price is not”
“Rash reaction”
“there isnt much moisturizer bar to them so br careful using them”
“it just wouldn't shave effectively”
“the last two times that I have ordered them they come without the attachment point that connects them to a handle”
“the chemical smell is concerning as well”
“they are not compatable”
Top return reasons
Common questions
- Is razor head replacement profitable to sell on Amazon United States?
- The niche generates $5.0M/yr across 20 tracked products. 90-day search growth is +26.8%. Flapen's verdict: Launch it (60/100).
- How competitive is the razor head replacement niche?
- 4 brands and 98 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in razor head replacement?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- When does demand for razor head replacement peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 18.5× the quietest.
- What does it cost to enter the razor head replacement niche?
- Listings span $9.18–$29.61; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 7,140 reviews — the moat a new listing must climb.